Senior Manager, Marketing Research & Insights

Overview

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Ready to shape the future of marketing research at Spectrum? Join a team dedicated to supporting business objectives by leading innovative research initiatives, managing vendor relationships and transforming data into strategic recommendations. This role offers the opportunity to drive high-impact research projects and influence decision-making at every level. Your expertise will contribute directly to Spectrum's growth and success.

• Lead the design and execution of research projects by defining objectives, drafting briefs, developing questionnaires and overseeing survey programming and fieldwork to ensure data quality
• Analyze and synthesize quantitative and qualitative data, transforming complex insights into actionable business recommendations and compelling presentations
• Collaborate closely with external research vendors to manage schedules, budgets and compliance with statements of work
• Partner with teams across Marketing, Product and Operations to align research efforts with organizational priorities
• Identify critical research needs across functions and proactively champion solutions that address key business challenges
• Drive continuous improvement by exploring advanced research techniques and leveraging automation tools to enhance efficiency

• Office environment with light to moderate travel required, approximately 10-20 percent

• Bachelor's degree in Research, Marketing, Business, Management or related field

• 5+ years of project management experience
• 7+ years of Marketing Research experience

• Experience working with qualitative and quantitative research methodologies
• Ability to analyze and interpret data to make recommendations based on analysis and expertise
• Ability to identify research necessary to address a multitude of business needs
• Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)
• Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once
• Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
• Ability to manage multiple projects at one time and handle shifting priorities

• Experience in telecom, SaaS, or technology industries
• Familiarity with advanced research techniques (price elasticity, Max Diff, TAM/SAM modeling)
• Knowledge of emerging research technologies, including AI-driven analytics and self-service dashboards
• Program and Analyze survey in Qualtrics

Here, our employees don't just have jobs, they're building careers. We offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

We’re committed to growing a workforce that reflects the customers and communities we serve — providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.