CRM Specialist

CRM Specialist – Stamford

At PMI U.S., we are building a modern nicotine business—focused on helping make a future without cigarettes a reality in America. As the U.S. businesses of Philip Morris International, we invest in new products, science, and capabilities to provide the approximately 25 million legal‑age adults who still smoke with better alternatives.

Our approach is rooted in innovation, responsible marketing, and a growing U.S. footprint spanning manufacturing, technology, and commercial operations across the country.

You’ll have the space to take ownership, develop new ideas, and contribute to work that is shaping our business and the category. We’re looking for people who are curious, collaborative, and motivated by progress—because the scale of what we’re building creates room to grow in different directions.

• Assist the CRM Manager in the execution of CRM programs across email, SMS/MMS, and direct mail, ensuring accuracy, timeliness, and alignment to brand and business objectives.
• Coordinate campaign execution activities with internal CRM operations teams and external vendors, including scheduling, asset handoffs, QA, and deployment readiness.
• Perform campaign QA and validation (e.g., targeting logic, content setup, timing, compliance checks) prior to launch.
• Maintain campaign documentation, calendars, and status trackers to support operational visibility and prioritization.

• Own routine CRM reporting, including weekly and monthly performance dashboards and campaign readouts.
• Track CRM activity and performance across channels, audiences, and lifecycle stages.
• Support the analysis of campaign results, test outcomes, and trends, identifying early insights and areas for optimization.
• Partner with the CRM Manager to evolve from descriptive reporting into insight‑driven analysis, recommendations, and test learnings over time.

• Utilize Salesforce Marketing Cloud in a reporting, QA, and validation capacity, supporting journeys and campaigns owned by the CRM Manager and operational teams.
• Assist with data validation, audience counts, and performance pulls within Salesforce and related reporting tools.
• Leverage tools such as Power BI, SQL, Excel, and Google Analytics to support reporting and analysis needs, as required.

• Support the CRM Manager in day‑to‑day coordination with Brand, CX, Data, IT, Compliance, Legal, Consumer Care, and agency partners.
• Serve as a point of contact for recurring CRM processes or questions over time, escalating issues and recommendations as appropriate.
• Help ensure CRM programs are well‑understood, well‑documented, and effectively executed across teams.

• Adhere to CRM governance standards, data privacy requirements, and regulated marketing policies.
• Support compliance reviews, documentation, and approvals for CRM campaigns and programs.
• Promote responsible data usage and consumer trust in all CRM activities.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 1–3 years of experience in marketing, CRM, digital marketing, or a related analytical role.
• Experience supporting direct marketing or lifecycle marketing programs preferred.
• Experience in CPG or regulated consumer‑facing industries preferred.
• Demonstrated ability to work cross‑functionally and support marketing programs in a fast‑paced environment.

• Be legally authorized to work in the US.
• International relocation support is not available for this job.
• If you have been in your current job for less than 12 months or you are on a Performance Improvement Program, you must get the approval of your current manager before applying for the job.
• If you are not a PMI employee and employed by a third‑party agency, please make a formal application via the external career site at
• To find out more about eligibility to apply for internal jobs, refer to the Open Sourcing Employee Guidebook on the Internal Careers Portal.

Annual Base Salary Range: $80,960 - $101,200