Director, Brand Activation

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

As the Director, Brand Activation, this role provides strategic leadership and direction across multiple teams, guiding People Leaders in the execution of cross-disciplinary brand activation initiatives for HARMAN Lifestyle Marketing. The position is central to shaping global frameworks, content, social media, and partnership strategies—ensuring consistent and effective brand execution across all markets. The Brand Activation Director actively contributes to the development of long-term activation frameworks, processes, and standards, and is accountable for the financial performance and results across multiple teams and disciplines.

This leader drives the resolution of complex business challenges in support of Brand growth and financial targets, and ensures alignment with overarching organizational priorities and strategies. This role will report to the Executive Director, Brand Strategy and Activation.

This role will have six direct reports:
Director, Marketing Content;
Manager, Marketing Web Content & Strategy;
Director, Marketing Culture and Partnerships;
Director, Group Social Media;
Manager, Agency Operations and Asset Management;
Professional Audio/Lighting Events Manager.

Global Frameworks & Guidelines

• Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation to standardize best practices globally.
• Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions.

Content Leadership

• Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets.
• Champion the creation of high-quality content that strengthens brand positioning and advances business objectives.

Web & Editorial Content Ownership

• Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets.
• Drive continuous improvement of digital content to enhance user engagement and brand affinity.

Global Social Media Capability

• Design and build the organization’s global social media capability, developing playbooks covering content pillars, tone of voice, and community management best practices.
• Create and maintain the global social media calendar and oversee production of relevant, impactful content for social platforms.

Culture & Partnerships Strategy

• Define global partnership strategies, negotiate and manage high-impact global partnerships, and establish criteria and terms to guide regional execution.
• Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives.

Professional Events and Trade Shows

• Oversee team planning and executing global fleets, trade shows, and events for various professional brands.

Asset & Agency Management

• Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high-quality, consistent, and up-to-date content.
• Implement processes for effective asset management, distribution, usage tracking, and quality control.

Leadership & Strategy

• Provide leadership and direction through subordinate People Leaders and managers.
• Contribute to and help develop long-term functional/operational strategy, and…