Senior Marketing Manager - Americas

Based in the Stamford, Connecticut Office - U.S. | Reporting to Brand Marketing Director, Americas

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For more than 40 years, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

As Senior Marketing Manager for the Americas, you will lead the development and execution of regional marketing strategies that elevate Stokke’s brand awareness, desirability, and commercial performance — with a strong focus on our largest category,
Eating (High Chairs). Your work will directly influence how families across the Americas discover, experience, and connect with Stokke at every stage of their journey.

You will translate consumer and market insights into meaningful, relevant brand experiences that support parents and children through thoughtfully designed products and storytelling.

This role requires a balance of strategic vision, commercial acumen, and operational excellence. You will own the regional marketing agenda, drive integrated campaigns end‑to‑end, and ensure flawless execution across channels. Working closely with global brand, sales, digital, and product teams, you will move quickly and decisively to deliver impact in one of Stokke’s most important markets.

This role is based in the U.S. and reports directly to the Brand Marketing Director, Americas
.

• Lead and implement the Americas marketing strategy for the Feeding category, aligned with global brand positioning and regional commercial priorities.
• Translate consumer insights into actionable strategies, activation plans, and product priorities.
• Support product ranging and distribution decisions from a marketing perspective.
• Partner with global product teams to bring the right products to market with clear, compelling messaging.
• Develop integrated marketing plans across all consumer touchpoints to drive brand equity, engagement, and conversion.

• Lead 360° marketing campaigns including new product launches, seasonal initiatives, and evergreen brand programs.
• Ensure cohesive, consistent, and on‑brand storytelling across digital, retail, social, PR, and trade channels.
• Oversee development of local content and assets aligned with global creative standards.
• Collaborate closely with Sales and Retail teams to support in‑store and trade marketing strategies.

• Track, measure, and analyse marketing effectiveness using KPIs such as ROI, awareness, traffic, and conversion.
• Monitor market trends, competitive activity, and consumer behaviour to inform planning and decision‑making.
• Optimise performance and budget allocation based on insights, testing, and ongoing evaluation.

• Work closely with global brand, sales, e‑commerce, digital, and product teams to ensure alignment and impact.
• Act as a key regional marketing partner across the Americas, driving clarity and consistency.

You are a strategic, insight‑driven marketer who enjoys building strong brands and driving growth in competitive markets. You challenge conventions, bring fresh thinking to campaigns, and continuously seek new ways to elevate brand impact and relevance.

You are a collaborative partner who works effectively across functions and regions. You communicate with clarity, value diverse perspectives, and build strong relationships that enable shared success. You balance leadership presence with approachability and teamwork.

You bring a strong blend of strategic thinking and hands‑on execution, comfortable owning outcomes while collaborating broadly.

Experience

• 7–10…