Senior Social Strategist, Youtube

Responsibilities and Qualifications

• 7–10+ years in social strategy with a heavy focus on You Tube channel development
• Proven experience standing up You Tube programs from scratch fir enterprise level companies
• Deep understanding of You Tube algorithms, discovery signals, metadata, retention, and watch‑time drivers
• Strong expertise in SEO and AEO, and ability to tie You Tube content to modern search behavior
• Ability to perform competitive landscape analysis and turn insights into actionable channel strategy
• Demonstrated ability to create You Tube-first content frameworks, programming calendars, and creative briefs
• Fluent in You Tube analytics and KPIs; highly analytical AND creative
• Expert-level understanding of Reddit culture, community behaviors, and platform norms

Insight Global is looking for a Social Strategist that will lead the stand up of a fully operational channel strategy from scratch and driving all You Tube‑first planning. They will audit current performance, analyze the competitive landscape, and create platform‑native content frameworks, programming calendars, and creative briefs. They must deeply understand You Tube algorithms, discovery signals, watch‑time and retention behavior, and how thumbnails, titles, metadata, and video structure affect search and visibility.

They’ll ensure all content aligns with SEO and AEO best practices to strengthen the brand’s presence across You Tube. This senior strategist brings thought leadership, guiding teams and clients on what to do and why it will drive growth, combining high analytical skill with strong creative instincts and true You Tube expertise.