Manager, Sponsorships and Events

vineyard vines is a privately held American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. The company operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution, and expanding corporate headquarters. vineyard vines products are carried in major department stores such as Nordstrom and Bloomingdale’s as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good. You don’t need to be on a beach, by the ocean or on vacation to have moments like these. It’s a state of mind that we all experience, and one where everyone is invited. In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all.

We work hard and play harder, and we never take ourselves too seriously. Our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we’d never have grown to where we are today without them. We’re committed to building an inclusive team across all channels, departments and stores within our community.

We hope you’ll join us and see what the smiling pink whale is all about.

The Manager, Sponsor ships & Events will take a hands-on leadership role in coordinating all event operations and logistics, ensuring each event is on-brand, welcoming, and seamlessly executed. This role will partner closely with the Senior Director of Brand Marketing to provide strategic direction and recommendations that create consistency and cohesion across all events, including retail activations. The Manager will work cross-functionally with Brand Marketing, Public Relations, Social Media, Retail, Wholesale and Creative teams.

They will also be responsible for managing and overseeing external vendors to ensure high-quality execution and alignment with brand standards.

• Sponsorship & Partnership Management:
  Maintain ongoing review and understanding of sponsorship and partnership contracts, including rights, deliverables, and activation opportunities in partnership with Legal;
  Develop comprehensive activation timelines to ensure full and timely execution of partnership obligations;
  Manage all product, marketing, and experiential deliverables tied to sponsorship agreements;
  Oversee partner approvals and collaborate with rights holders to ensure alignment with brand and contractual requirements
• Strategic Activation Planning:
  Partner with Brand Marketing and cross-functional leaders to define strategic objectives for sponsor ships and brand activations;
  Translate corporate goals into compelling, results-driven activation strategies and executional roadmaps;
  Establish measurable goals, capture key insights, and document learnings to inform future programs;
  Proactively recommend new activation concepts, strategies, and enhancements to the team
• Event & Activation Execution:
  Serve as the primary point person for events and activations, both internally and externally;
  Oversee the execution of marketing strategies for each event to ensure full delivery against plan;
  Lead the creation of event marketing materials, signage, and on-site brand assets in partnership with Creative Services;
  Coordinate all on-site logistics, site plans, staffing, and schedules to ensure seamless execution;
  Manage post-event wrap-up, including recaps, analysis, insights, and reporting
• Project Management &
  
  Cross-Functional Collaboration:
  
  Build and manage robust event and activation project plans, timelines, and tools;
  Oversee multiple concurrent work streams from development through execution;
  Communicate project status, milestones, risks, and successes to the Director and broader team;
  Collaborate cross-functionally with Marketing, Public Relations, Social Media, Retail, Direct, Wholesale, and Creative teams
• Vendor & External Partner Management:
  Identify, source, brief, and manage vendors and suppliers, including event production, promotional products, mobile tours, and experiential partners;
  Lead daily communication with external…