Sr Director, Marketing; Vapes & Edibles

Title

Sr Director, Marketing (Vapes & Edibles)

Stamford, CT

Exempt | Full-Time

The Senior Director of Marketing, Vapes and Edibles owns the strategy, P&L health, and end-to-end execution for a multi-brand vapes and edibles portfolio. This leader will tighten portfolio and brand roles, set insight-led positioning, and drive growth through world-class innovation, integrated marketing, and commercial excellence. The role requires a seasoned CPG brand operator who can balance creativity with rigorous financial management, connect brand building to retail conversion, and deliver sustainable distribution, velocity, penetration, and profitability in a highly regulated environment.

• Develop portfolio strategy, brand positioning, and annual brand plans
• Lead innovation and renovation from concepting to launch
• Own communications strategy and creative briefs
• Translate brand plans into shopper, trade, and retail programs
• Integrate digital, CRM, and retail media into brand execution
• Co‑own demand planning and optimize assortment/mix
• Manage brand budgets, P&Ls, and performance dashboards
• Ensure compliance with marketing regulations
• Build and lead a high‑performing team and agency partners

• Travel: 25–40%
• Title, level, and compensation commensurate with experience

• 8–15+ years in CPG brand leadership, including P&L ownership
• Experience in regulated/premium categories (e.g., spirits, tobacco, OTC)
• Proven success in full‑funnel marketing and retail conversion
• Strong financial acumen and innovation expertise
• Exceptional cross‑functional influence and team leadership
• BA/BS required; MBA preferred

• Experience in cannabis, alcohol, tobacco, or pharma
• Familiarity with brand health tracking, CRM, and retail media
• Comfort operating in complex, state‑by‑state environments

Curaleaf Pay Transparency: $195,000—$215,000 USD

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.