Personal Health Canada Activation Sr. Manager

Titre du poste

Personal Health Canada Activation Sr. Manager (Mississauga, ON)

The Person al Health Canada Activation Sr. Manager is responsible for leading end‑to‑end marketing communication projects across global or local categories. This role drives the process from defining marketing objectives through insight development, concept creation, and briefing for content production, ensuring consistent brand voice and effective multi‑channel communication within budget.

Your role:

• Lead the development of the local 24‑month marketing plan by orchestrating audience‑focused strategies aligned with market priorities, sales goals, and the portfolio across clusters.
• Adapt global category engagement strategies to local insights, shaping localized consumer journeys, engagement channel direction, and integrated campaign plans for market activation.
• Execute and oversee end‑to‑end activation across all engagement channels, partnering closely with Category Marketing Management, Insights & Analytics, media, operations, and regional teams.
• Manage A&P investment effectiveness by maintaining oversight of spend, guiding ROI tracking, and ensuring optimized performance across campaigns and communication plans.
• Ensure consistent brand voice and communication standards across content and campaigns, guiding asset development, partnering with agencies, and coaching team members to elevate marketing excellence.

You're the right fit if:

• You’ve acquired 5+ years of experience in marketing communications (consumer or health tech preferred), including leading teams to plan, localize, and execute integrated, multi‑channel campaigns with measurable impact; proven success adapting global strategies to local market dynamics and managing A&P budgets with ROI accountability.
• Your skills include integrated campaign planning and activation; engagement channel strategy (omni‑channel, CRM, app, web, shopper); persona and journey design informed by Insights & Analytics; content briefing and transcreation; KPI/ROI measurement and A/B testing; and cross‑functional collaboration with CMM, media/ops, regional teams, and agencies. Bonus: experience with Salesforce Marketing Cloud/Braze, Adobe Analytics, and Tableau/Power BI.
• You have a bachelor’s degree in Marketing, Communications, Business, or a related field; an MBA or equivalent is a plus. Certifications in digital marketing, analytics, or project management (e.g., Google Analytics, IAB, PMP) are advantageous.
• Five plus years of experience with Bachelor's OR 3+ years of experience with Master's in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain.
• You’re an influential, data‑driven communicator who operates with limited supervision, exercises sound judgment, maintains brand voice and tone consistency, builds strong internal/external partnerships, coaches talent, and thrives in a hybrid, cross‑cluster environment; committed to compliance and timely completion of required trainings (e.g., Cornerstone/TEDs/Totara).

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in‑person at least 3 days per week. Onsite roles require full‑time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

(This is an office role).

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

The pay range for this position is $95,000 to $150,000. The actual base pay offered may vary within the posted ranges depending on multiple factors including job‑related knowledge/skills, experience, business needs, geographical location, and internal…