Global Go to Market Category Director

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel

• Unite your passion for audio innovation with high-tech product development

• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

The Global Go-To-Market Category Owner will be responsible for driving the global Go-to-Market (GTM) and Product Launch strategy across all SBU Regions and Business Units for the assigned category. This role is responsible for ensuring the success of new product launches within a single category across multiple brands at HARMAN, driving programs that are aligned with SBU level business objectives and guarantee the business goes to market with the right Product, Price, Place, and Promotion (4P).

This role covers leading the strategic planning, execution, and oversight of product launches in a specific product category across all Harman global markets. This position is the central hub that will orchestrate, guide and compel collaboration with the Product, Marketing and Sales functions as well as deliver category expertise to ensure strategic goals are achieved through the go-to-market process start to finish.

Your Team

This position will report into the Global Go-To-Market Owner and will be an individual contributor.

What You Will Do

Go-To-Market Strategy

• Lead the development and execution of the GTM strategy and processes for assigned categories, ensuring alignment with Divisional and SBU level strategic direction, including market positioning, pricing, and assortment planning.

• Contribute GTM insights to strategic planning exercises, helping shape category-level “Where to Play” decisions and ensuring GTM plans support SBU, BU, and regional business goals.

• Own the development of category budget allocation and tiering frameworks for product launches, recommending trade-offs and ensuring consistency with corporate priorities and global frameworks.

• Develop complete understanding of disparate strategies from all corners of the Triangle for the assigned category and act as the primary feedback loop for strategy refinement throughout the GTM triangle – while you do not own the strategy, you have a critical voice to ensure it is a good strategy. Do not hold back.

• Drive collaboration between Marketing and Sales teams, ensuring a unified approach to launches, and act as a key link between the Regional and the Global GTM team to secure alignment.

• Manage the silos and politics between existing segments of the organization and proactively address the alignment between global and regional teams, supporting forecasting and target-setting processes.

• Coordinate deployment of GTM resources as aligned with GTM owner to priority launches, ensuring teams are equipped to deliver impact.

• Leverage SBU and category expertise to aid in navigation of the GTM Triangle complexities to enable smooth collaboration across functions and geographies.

• Own, drive and manage end to end process with the Global Product & Pitch Deck, shaping how the value proposition is articulated by bringing in consumer, market, and retail insights via strategic triangulation from the senior cohort teams.

• Ensure the regional Sales perspective is fully represented in Category “How to Win” strategies, working alongside Marketing.

• Manage and influence cross-functional teams (Product, Marketing, Sales) to guarantee all go-to-market projects are delivered in full and on-time.

Strategy

• Be the category captain driving and contributing to analysis of all relevant knowledge…