Sr. Brand Manager, Cuisinart

Marketing/Brand Management - Stamford, Connecticut

As Senior Brand Manager
, you will play a pivotal role in shaping how Cuisinart shows up to consumers—leading end-to-end brand strategy, innovation storytelling, and integrated marketing execution across key small kitchen appliance categories.

You will act as a brand steward and growth catalyst
, translating consumer insights into breakthrough positioning, compelling content, and high-impact go-to-market plans that drive measurable business results.

Reporting to the Director of Brand, this is a highly visible, cross-functional role for a marketer who blends strategic rigor, creative instinct, and executional excellence
—and thrives in bringing ideas to life in market.

• Execute annual brand strategy and plans to strengthen brand equity and achieve business objectives.
• Serve as the brand champion, ensuring consistency and clarity across internal teams and external partners.
• Lead US and support regional teams in delivering cohesive brand messaging and content.
• Monitor market trends, competitive activity, and consumer insights to inform brand strategy.

• Partner with insights and product teams to develop compelling positioning and storytelling that resonates with consumers and drives demand across retail and digital channels.
• Lead the creation of comprehensive content toolkits for new product launches (packaging,e‑commerce assets,social,video, digital content, etc.).
• Own brand inputs throughout the innovation stage‑gate process for key categories.
• Champion the innovation pipeline with aconsumer‑first mindset, collaborating with sales and category teams to buildbest‑in‑classsell‑instories and materials.

• Development and execution of integrated marketing campaigns that drive awareness, consideration, and conversion.
• Lead internal creative teams and external Integrated Agency Team from briefing through final approval.
• Partner with creative, media, and digital teams to ensure campaigns align with brand and business goals.
• Support PR initiatives, including product outreach,partnerships,sampling, press releases, and lifestyle events.

• Collaborate closely with consumer insights, creative, product, sales, eCommerce, and DTC teams.
• Strengthen the commercialization process by bringing a strong brand perspective,identifying opportunities for improvement across future launches.

• 8+ years of experience in marketing or brand management, ideally within consumer goods or household appliances.
• Strong understanding of brand fundamentals and proven experience building and growing brands across categories and channels.
• Broad marketing skill set, including creative evaluation, campaign development, marketing planning, and new product launch execution.
• Experience in social and digital marketing and omnichannel content development for optimized digital shelf performance.
• Ability to translate complex product features into clear, compelling consumer benefits.
• Agile mindset with a bias for action—comfortable with rapid iteration, shifting priorities, anddata‑driven decision‑making.
• Excellent communication and interpersonal skills with the ability to influence across teams.
• Strong senseof ownership and ability to manage multiple projects and priorities.
• PR/Comms and Global / Regional brand team experience is a plus, especially across innovation, commercialization, and activation.
• Balanced analytical and creative strengths—an inspiring and practical brand marketer.
• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires on-site presence in our Stamford CT location.

• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• EAP & Employee Wellness Programs
• Free breakfast and lunch in the Stamford office