Brand Manager ZYN - Consumer Programs

The Brand Manager will develop, execute, and optimize consumer‑focused marketing programs that drive engagement, loyalty, and brand equity. This role primarily focuses on consumer programs (including the ZYN Rewards ecosystem and Club 3|6 integration) and the development of multi‑category assets that deliver a cohesive, consumer‑first brand experience across touchpoints.

• Lead development, redesign, and optimization of consumer programs, including ZYN Rewards and Club 3|6 integration, to drive engagement and loyalty.
• Own consumer program strategy, journey mapping, and execution in partnership with cross‑functional teams.
• Lead creation of multi‑category consumer assets, ensuring consistent messaging, creative standards, and scalable execution.
• Develop toolkits, messaging frameworks, and visual assets to support downstream activation across categories and channels.
• Collaborate closely with Marketing, Digital, Trade Marketing, CE&A, Legal, and external partners to execute approved programs.
• Support advertising and promotional development, including creative briefs, asset review, copy clearance, and production.
• Partner with research teams to generate consumer insights, develop stimuli, and optimize program performance.
• Analyze and report on consumer engagement metrics, program performance, market trends, and segment insights.
• Manage and track consumer program budgets, including spend versus plan and month‑end reporting.
• Support special projects, portfolio initiatives, and international alignment as needed.
• Other responsibilities as assigned.

• Bachelor's degree in Business or equivalent; MBA strongly preferred.
• 5+ years of experience in Marketing or Sales Promotion Activities in Consumer‑Packaged Goods Industry.
• Experience working on consumer programs, CRM/loyalty platforms, or multi‑brand initiatives strongly preferred.
• Strong understanding of consumer engagement and loyalty programs.
• Experience managing complex, cross‑functional marketing initiatives.
• Strategic thinker with strong analytical and problem‑solving skills.
• Highly organized self‑starter able to manage multiple work streams simultaneously.
• Strong communication and presentation skills (Excel, PowerPoint).
• Ability to perform under pressure in a fast‑paced environment.
• Demonstrated leadership, initiative, and follow‑through.
• Devotion to make an impact on the PMI US portfolio.
• Authorized to work in the US without sponsorship now and in the future.

• Competitive base salary, annual bonus (applicable based on level of position), medical, dental, and vision coverage, 401k with a generous company match, wellness benefits, commuter benefits, pet insurance, generous PTO.
• Hybrid work model promoting flexibility.
• Opportunities to grow and develop skills within a global business.
• Contribution to a society‑focused mission to improve the lives of smokers.

Annual Base Salary Range: $132,000 - $165,000

PMI is an Equal Opportunity Employer.

PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.