Manager, Marketing / Advertising / PR
Listed on 2026-09-12
-
Marketing / Advertising / PR
Ecommerce, Digital Marketing, Marketing Strategy
About Conair
Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With a portfolio of trusted brands such as Conair, Cuisinart, Waring and BaByliss PRO, Conair is committed to winning in ecommerce. Joining Conair's growing Ecommerce team offers the chance to shape the future of a globally recognized brand while driving innovation in a fast-paced, dynamic environment.
You'll be at the forefront of expanding our digital presence, optimizing the customer journey, and making a direct impact on business growth.
Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With a portfolio of trusted brands such as Conair, Cuisinart, Waring and BaByliss PRO, Conair is committed to winning in ecommerce. Joining Conair's growing Ecommerce team offers the chance to shape the future of a globally recognized brand while driving innovation in a fast-paced, dynamic environment.
You'll be at the forefront of expanding our digital presence, optimizing the customer journey, and making a direct impact on business growth.
The Role
The Manager, Digital Enablement will play a key role in enabling and accelerating the growth of Conair’s Beauty and Culinary brands across key partners (e.g., Ulta, Macy’s, Kohl’s) and additional strategic accounts as needed. This position will partner closely with Sales, Marketing, Creative, and Operations to drive excellence in content, performance, and execution.
Key priorities include content optimization across the digital shelf, marketplace establishment and growth (including item setup, assortment expansion, and brand presence), and promotional planning to deliver against business goals and enhance the consumer experience in all categories.
Key Responsibilities Develop & Execute Partner Strategy- Collaborate with Sales teams to identify growth opportunities and create actionable plans that drive each category’s success across partners.
- Enable the Sales team with tools, resources, and insights to effectively manage and grow Conair, BaBylissPRO, and Cuisinart brands with priority partners (e.g., Ulta, Macys, Kohl’s) and other accounts as assigned.
- Support marketplace establishment and ongoing growth by partnering cross-functionally on onboarding requirements, item setup, taxonomy/attribute readiness, and assortment expansion.
- Partner with the Director, Strategy & Enablement to execute retailer-specific initiatives and ensure alignment with brand and business goals.
- Lead optimization of product listings (titles, descriptions, images, A+ content) to enhance visibility, conversion, and consumer engagement.
- Audit assortment to identify creative and content gaps; partner with internal teams and agencies to develop and execute enhancements that improve discoverability and conversion.
- Manage external partners or agencies supporting PDP content, digital shelf health, and SEO performance.
- Support product launches, promotional events, and seasonal campaigns across partners.
- Lead promotional planning support (timelines, content readiness, and cross-functional coordination) to ensure flawless execution during key retail moments.
- Identify and implement scalable Ecommerce solutions to improve efficiency, consistency, and speed-to-market across Beauty accounts.
- Evaluate online assortment and influence channel strategy, supporting marketplace expansion opportunities.
- Monitor category performance metrics (sales, traffic, conversion, content scorecards) and identify insights to inform strategy.
- Partner with Analytics to measure and report on performance and…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).