Director, Product Marketing

Marketing/Brand Management Stamford,Connecticut

• Develop and lead multi-year category growth strategies.
• Define where to play, how to win, and where investment should be prioritized.
• Own category roadmaps and strategic portfolio plans.
• Lead portfolio reviews and identify innovation priorities.

• Translate emerging consumer needs into innovation priorities and category growth platforms.
• Build and manage category innovation pipelines.
• Prioritize initiatives competing for resources and investment.

• Establish category learning agendas and research priorities.
• Translate consumer insights and market trends into category-level strategic choices.
• Own category P&L performance.
• Establish category pricing architecture and profitability targets.
• Shape investment priorities and resource allocation decisions.

• Serve as the strategic connector across Product Development, Customer Marketing, Sales, Supply Chain, Operations, Finance, and Insights.
• Collaborate closely with Asia development teams to align innovation priorities and commercialization plans.

• Lead, coach, and develop a team of Product Marketing professionals.
• Build organizational capability in consumer-centric innovation, strategic thinking, and financial acumen.
• Develop talent pipelines and succession plans.

• Minimum 8 to 10 years of progressive experience in product marketing, category management, or brand strategy, with a proven track record in consumer goods or durable products.
• Demonstrated success in leading category strategies and driving innovation-led growth for physical consumer products.
• Deep expertise in consumer insights, usability, user experience, market dynamics, and product positioning for tangible goods.
• Strong financial and analytical acumen, including experience developing business cases, managing P&Ls, and driving portfolio profitability.
• Proven ability to translate consumer insights and ideas into executable strategies and tangible business outcomes.
• Experience managing the full product lifecycle, including concept development, stage-gate or equivalent innovation frameworks, and go-to-market execution.
• Experience leading cross-functional teams, including R&D, engineering, supply chain, and marketing, in global and matrixed environments.
• Demonstrated ability to strengthen innovation capability and ways of working within an organization.
• Exceptional communication and storytelling skills, with the ability to distill complex concepts for varied audiences.
• Bachelor’s degree in business, marketing, engineering, or a related field required; MBA preferred.

• Expertise in innovation frameworks such as design thinking, agile development, or usability testing, specifically applied to physical product development.
• Change management expertise, with a track record of inspiring adoption of new ways of working across functions.
• Commitment to building inclusive teams and fostering diverse perspectives in the innovation process.
• Experience with retailer partnerships, sell-in strategies, and channel management for consumer durables.
• Demonstrated ability to influence senior leadership and represent category strategies in enterprise planning and executive forums.

• Bachelor’s degree in business, marketing, engineering, or a related field required; MBA preferred.

• Strategic vision:
  Ability to set and communicate long-term category growth strategies for consumer durables.
• Innovation leadership:
  Expertise in guiding product development and managing innovation pipelines for physical goods.
• Consumer insight application:
  Skilled at translating consumer and market data into actionable product opportunities.
• Portfolio management:
  Proficient in optimizing product assortments and managing stage-gate or equivalent innovation frameworks.
• Financial acumen:
  Strong capability in business case development, pricing strategy, and margin management.
• Cross-functional collaboration:
  
  Effective partnership with R&D, engineering, supply chain, marketing, and external partners.
• Human-centered design:
  Deep understanding of usability, desirability, and real-world consumer behavior.
• Change management:
  Ability to drive organizational adoption of new ways of working and foster transformation.
• Executive communication:
  Exceptional storytelling and presentation skills for diverse audiences.
• Agile problem solving:
  Comfort with…