Director, Public Relations

About Us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters.

In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US

vineyard vines was founded on a state of mind that Every day should feel this good. You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too

Whether in our stores, or at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we’d never have grown to where we are today without them

We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

At vineyard vines, we're building more than a brand—we're cultivating a lifestyle defined by optimism, authenticity, and timeless coastal style. As Director of Public Relations, you will lead the strategic vision for earned media, brand storytelling, executive communications, and cultural relevance, elevating vineyard vines' presence across fashion, lifestyle, business, and consumer media.

Reporting to the Chief Marketing Officer, this leader will develop and execute an integrated communications strategy that strengthens brand equity, supports business growth, and positions vineyard vines as a leading premium American lifestyle brand. The ideal candidate is an experienced storyteller, trusted media strategist, and collaborative leader with deep industry relationships and a passion for creating meaningful brand moments.

• Develop and execute a comprehensive public relations strategy that elevates vineyard vines' brand awareness, reputation, and cultural relevance across fashion, lifestyle, business, travel, sports, and consumer media.
• Shape earned media strategies that support seasonal campaigns, product launches, collaborations, partnerships, retail initiatives, and corporate milestones.
• Partner closely with executive leadership to ensure communications align with the company's long-term vision, business priorities, and brand positioning.

• Cultivate and maintain strong relationships with top-tier fashion editors, lifestyle media, business press, broadcast producers, freelance writers, stylists, and industry tastemakers.
• Identify high-impact storytelling opportunities that position vineyard vines as a premium lifestyle authority.
• Lead proactive media outreach that generates meaningful earned coverage and increases brand affinity across key consumer audiences.
• Develop executive visibility opportunities, thought leadership initiatives, and speaking engagements that elevate the company's leadership within the industry.

• Lead communications planning for seasonal collections, collaborations, licensing…