Social Media and PR Manager - MLOA coverage temporary position

Social Media & PR Manager (MLOA coverage 6-month temporary position) Job  

Marketing/Brand Management Stamford, Connecticut

We are seeking a high-impact, hands-on Social Media & PR Manager to lead how Cuisinart shows up across organic social, influencer marketing, and earned media.

This role sits at the intersection of brand storytelling, culture, and commerce
, responsible for translating product innovation and key business moments into compelling narratives that drive engagement, visibility, and conversion
.

You will lead day-to-day execution while shaping strategy—partnering across teams and managing agency relationships to deliver seamless, high-performing programs that strengthen brand equity and accelerate growth.

Key Responsibilities

Social Media Strategy & Execution (Owned Channels)

• Lead development and execution of the social content calendar, ensuring alignment with product launches, retail priorities, and seasonal moments
• Deliver consistent, premium brand storytelling across platforms, maintaining voice, tone, and visual identity
• Drive always‑on engagement through community management, partnerships, and recurring activations (e.g., contests, collaborations)
• Optimize content effectiveness through strong product linking strategy, informed by distribution, ratings, and reviews
• Oversee and approve user‑generated content (UGC), ensuring compliance and brand alignment

Influencer & Creator Marketing

• Build and execute influencer strategies that amplify priority launches and key commercial initiatives
• Identify and activate creators across tiers (macro to niche), ensuring strong audience alignment and content quality
• Develop clear campaign briefs with defined deliverables, timelines, and performance KPIs
• Lead content review and approvals to ensure accuracy, consistency, and impact
• Partner with retail teams (Amazon, Target, Costco) to deploy creator‑led programs that support sell‑through
• Manage influencer product seeding and maintain an organized, scalable content asset library

Public Relations & Earned Media

• Lead PR planning and execution, including press releases, media outreach, and product sampling programs
• Align PR timing with innovation pipelines, marketing campaigns, and retailer strategies
• Identify and activate real‑time and cultural opportunities to elevate brand relevance
• Oversee product placement opportunities across entertainment and media
• Monitor brand sentiment using social listening tools; proactively flag risks and identify opportunities
• Support retail media integration by aligning editorial storytelling with key selling periods
• Deliver monthly earned media reporting with actionable insights

Cross Functional Leadership & Agency Management

• Lead and manage social and PR agencies, ensuring high‑quality execution and continuous optimization
• Partner closely with Brand, Creative, eCommerce, Trade, and Retail Media teams to deliver integrated programs
• Develop clear, compelling presentations showcasing performance, insights, and strategic recommendations
• Ensure operational excellence through strong planning, communication, and on‑time delivery across initiatives.

What Success Looks Like

• Consistent delivery of on‑brand, high‑performing social and PR programs
• Strong creator partnerships that drive both engagement and retail impact
• Seamless integration across brand, retail, and media strategies
• Elevated brand presence in culture through timely, relevant storytelling
• Clear, actionable reporting that demonstrates business impact

Qualifications/skills

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of experience across social media, influencer marketing, and/or public relations
• Deep understanding of key platforms (Instagram, Tik Tok, You Tube, Meta, Reddit) and emerging channels
• Proven ability to…