Performance Marketing Sr Specialist

Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke‑free future.

With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.

Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro‑North Train Station and easily accessible from NYC.

The Performance Marketing Sr. Specialist is a key contributor on the Paid Media team, responsible for supporting and optimizing lower‑funnel paid media performance across the brand portfolio, with a primary focus on driving leads and sales for ZYN and IQOS. This role is highly executional and analytical, partnering closely with Manager‑level leadership to apply data‑driven insights that demonstrate and grow the business impact of paid media investments, with a strong emphasis on paid search and performance measurement.

The Sr. Specialist Performance Marketing will be a true executional engine, with explicit ownership of campaign trafficking, optimization cadence, and testing deployment.

• Support lower‑funnel paid media execution and optimization, with a focus on driving qualified leads, conversions, and sales for ZYN and IQOS
• Execute and optimize paid search campaigns across brands, including keyword research, bid adjustments, budget pacing, ad copy testing, and performance monitoring
• Assist in campaign setup, QA, refinement, and performance measurement across paid search, paid social, email, and other digital performance channels, ensuring alignment with defined conversion KPIs
• Monitor and analyze performance against key metrics including ROI, ROAS, CPA, conversion volume, and efficiency trends, surfacing insights and optimization opportunities
• Support performance reporting and analysis, helping translate campaign results into clear, data‑backed insights that connect media activity to business outcomes such as lead growth and conversion efficiency
• Contribute to the execution and analysis of test plans across creative, messaging, targeting, bidding, and landing pages, documenting learnings and incremental impact
• Partner with analytics teams to ensure tracking is accurate and measurement frameworks are properly implemented
• Collaborate with brand, CX, and agency partners to ensure media plans align with messaging, offers, landing page experience, and conversion flow best practices
• Support budget tracking, pacing, and forecast updates, flagging risks and opportunities to improve performance efficiency
• Partner with awareness media team members as needed to support integrated, cross‑channel execution, ensuring lower‑funnel performance benefits from upper‑funnel efforts
• Apply and uphold best practices in results‑driven, analytically grounded performance marketing, while continuing to build expertise across channels

• 5+ years of experience in performance or paid media marketing with exposure to lower‑funnel, conversion‑driven campaigns, ideally within a media agency or performance‑focused environment
• Hands‑on paid search experience required, with working knowledge of optimization levers and performance metrics
• Experience supporting paid social and digital partners/programmatic campaigns; exposure to affiliate marketing or conversion rate optimization is a plus
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and third‑party ad platforms
• Strong analytical skills with the ability to interpret…