Senior Strategic Relationship Marketing Manager

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

Our US Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking a Senior Strategic Relationship Marketing Manager responsible for developing and executing the US wealth marketing strategy.

The ideal candidate for the Senior Strategic Relationship Marketing Manager role is a proactive and autonomous professional with a proven track record in developing and executing comprehensive marketing strategies. They should possess strong collaboration skills to effectively partner with distribution teams and key client firms, ensuring alignment and strategic goal achievement. Additionally, they must have a data-driven mindset to continually evaluate and improve marketing initiatives.

Developing and executing a strategic marketing plan

• Partner closely with the Head of US Wealth Marketing to create and execute a comprehensive marketing strategy for Franklin Templeton’s wealth business, that is consistent with the priorities across strategic account and sales leadership.
• Make independent marketing decisions, functioning as a dedicated marketing account manager for specific external client firms, tailoring approach and decisions based on alignment with their leader, distribution partners, and specific client needs.
• Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi-media, events, sponsor ships, digital advertising and social media.
• Continually evaluate marketing strategy to determine efficacy and incorporate any ways to further evolve and improve throughout the year.

• Establish and maintain close relationships across our partner firms’ marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns.
• Work in tandem with sales and strategic account colleagues to create the right messages and content, with ongoing connectivity as to how resources are being used, what needs to change and how we can continue to evolve.
• Manage complex multi-firm partnerships, resolving conflicts and aligning goals strategically to ensure cohesive and effective marketing efforts.
• Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing, integrated marketing, marketing operations, creative services, social media and compliance) to ensure effective coordination of marketing efforts.
• Accountable for the success of assigned client marketing strategies, contributing to overall business growth through effective campaign management and content development.

• As new placements become available and new selling agreements are made, work in close partnership with sales, strategic accounts and our partner firms to establish key deliverables to aid in promotion.
• Proactively identify challenges or gaps in marketing plans and create innovative solutions to address…