Store Marketing Specialist

Why join us?

At Design Within Reach, home comes first. We believe in creating and sourcing pieces that move with you and are meant to be enjoyed over a lifetime - from home to home, generation to generation. For us, that means exceptionally crafted, built-to-last, and beautifully designed furnishings.

Our purpose is design for the good of humankind. It's the ideal we strive toward each day in everything we do.

Being a part of Design Within Reach means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows Design Within Reach to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

About this opportunity:

The Store Marketing Specialist supports the marketing strategy for DWR retail stores, ensuring that each location delivers a consistently elevated, customer first brand experience while also tailoring marketing efforts to the local community and market dynamics. This role supports the development and execution for new store openings, localized marketing initiatives, and the programs that drive traffic, clienteling, awareness, and brand loyalty.

A key part of success in this role is presence. This person will spend approximately half of their time in-store- building strong relationships with store teams, meeting local partners, understanding market nuances, and developing deep insight into what each store needs to win. They serve as a marketing partner to store leadership and a critical connector between field teams and the central Marketing organization.

This is a highly cross-functional role working closely with Retail Leadership, Creative, PR, Brand, Trade, Partnerships, Visual, and Operations.

Key Responsibilities:

Retail Marketing Strategy & Execution

• Support the marketing strategy for DWR's expanding store footprint-including grand openings, relocations, remodels, and emerging markets
• Develop local marketing plans that reflect the unique opportunities, audiences, and partners in each market
• Build scalable playbooks and frameworks to ensure consistent yet locally relevant execution across stores
• Partner with Retail Leadership to execute on KPIs, growth goals, traffic-driving initiatives, and customer experience standards
• Own the end-to-end execution of store marketing programs- from planning to rollout to optimization

New Store Openings

• Support the development and execution of marketing plans for new store openings including scouting local sponsor ships/partnerships, developing opening activation plans, and driving PR and community engagement
• Collaborate with Creative, Visual, and Retail Operations to ensure a cohesive brand experience across all touchpoints
• Serve as the primary on-the-ground marketing contact during opening windows

In-Market Relationship Building (50% travel)

• Spend significant time in stores to build trust, rapport, and direct feedback loops with store managers and associates
• Identify local partnership opportunities (design schools, architecture firms, cultural institutions, influencers, tastemakers, etc.)
• Assess real-time customer experience, merchandising needs, and competitive insights in each market
• Serve as the key Marketing representative in the field-translating needs, opportunities, and insights back to HQ cross-functional partners

Customer Experience Leadership

• Ensure every store delivers a hospitality-driven, premium customer experience that reflects DWR's brand values
• Partner with Retail and Store Design teams to elevate the in-store environment, programming, and service model
• Identify opportunities to delight customers and strengthen brand loyalty at the store level

Cross-Functional Collaboration

• Partner closely with PR to drive local storytelling, influencer engagement, and opening coverage
• Work with Creative and Brand to tailor national campaigns for store use and local amplification
• Collaborate with the Events team to bring high-impact store activations, designer talks, and community programming to life
• Align with Merchandising on product stories and with Digital on geo-targeted marketing

Analytics & Performance

• Track and analyze store-level marketing performance, foot traffic, customer engagement, and local market trends
• Build testing plans to pilot new programs and scale successful tactics across the fleet
• Deliver insights and recommendations to leadership based on in-store learnings

Qualifications

• 3-5 years of marketing or retail marketing experience,…