Media Manager

Strategy Development

• Integrated Media Strategy: Develop and execute a comprehensive performance marketing strategy tailored for the U.S. market, focusing on driving reach and engagement. This strategy should be taken into consideration of a full-funnel approach, ensuring that marketing efforts effectively reach and engage consumers at every stage of their journey in collaboration with other functional leads.
• Cross-Functional Collaboration: Work closely with Brand, eCom, Consumer Experience teams to ensure alignment on marketing initiatives and messaging. Facilitate regular meetings to share insights and updates, ensuring that all teams are informed and engaged in the execution of holistic media strategies.

Channel Management & Optimization

• Paid Media Execution: Own the execution of paid Digital media campaigns across various channels, including Video, Social, Programmatic/Direct buys. Ensure understanding of eCom plans to enhance and promote key eventing periods.
• KPI Definition and Monitoring: Establish clear KPIs for all campaigns with clear measurement plans to hold buys accountable to business results and strong media outcomes. Regularly monitor performance against these metrics and adjust strategies as needed to achieve targets.

Financials and Analytics & Reporting

• Financial Organization: Manage all media budgets on weekly, monthly, annual basis and lead agencies and internal finance partners to ensure performance standards are met. This includes managing flowcharts, auditing, tracking, and reporting. Provide overview and guidance on monthly internal financial reporting, PO management, and invoice processing with support of Media Assistant.
• Media Management: Day-to-day media agency management including media flowcharts, firm/flex commitments, Media Authorization Forms, monthly budget summaries, digital vendor selection/management, brand safety
• Performance Management and Optimization: Work with internal Media Analytics Manager to ensure performance against KPIs established is considered for future strategic and tactical plans. Collaborate with internal teams to understand how each media tactic drives results.

Cross-Functional Collaboration

• Marketing and eCom Alignment: Partnership with marketing teams to ensure creative alignment and execution within key brand drive periods have the same look and feel to brand campaigns with appropriate adaptation for eCom environment. Close collaboration with Integrated Communication teams on overall media investments including Video, Paid Social, Influencer, and Google Search for stronger full-funnel execution. Expected synchronization throughout planning periods for holistic plan development and activation during key eventing time frames.

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• BS/BA in relevant field. (MBA Marketing/Business Administration MBA preferred)
• Minimum of 8-12 years of related work experience (digital agency and/or within fast-paced CPG, Beauty, or Health and Wellness verticals)
• Strong analytical and strategic thinking skills, the ability to take initiative and set priorities, and to work independently and in cooperation with others to lead and motivate a team
• Clear understanding of audience development & segmentation, consumer journey mapping, and path-to-purchase conversion funnels
• Understanding of digital media processes and vendors
• Experience with media project management (understanding of user experience, development timelines, KPI setting)
• Understanding and ability to navigate reporting tools and dashboards (e.g. Tableau, Power BI, Looker Studio etc.)
• Flexibility and adaptability to navigate changes and uncertainties that may arise during project life cycles

Base Salary Range: $132,800- $166,600 base salary

Actual placement within the compensation range may vary depending on experience, skills and other factors.

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet.

We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity.

We know…