Head of Product Marketing

About Finario

Finario is a fast-growing SaaS company providing intelligent capital planning and portfolio strategy solutions to leading industrial enterprises worldwide. A few numbers worth knowing:

• Revenue is strong and accelerating: Real sustainable growth, not a story built on burn rate

• Purpose-built product: Finario is one of the first platforms built specifically for enterprise Capex. True specialist focus in one category

• Trusted by billion-dollar enterprises:
  Notable clients include Amway, Bausch + Lomb, and Sephora; all run their capital planning on Finario

• Investing in innovation: Finario has built its own purpose-built AI (Finario Predict) for capital project forecasting and benchmarking, so you'd be joining a product team that's actively pushing the category forward, not maintaining a legacy tool

• High-stakes work: this is core infrastructure for finance and ops leaders, not a nice-to-have. Our platform directly shapes how enterprises decide where to put hundreds of millions of dollars in capital investment

Team Overview

Reporting to the VP Marketing, the Head of Product Marketing leads Finario's product marketing function and sits at the intersection of Product, Sales, Customer Success and Marketing. You'll work closely with our product leadership, sales leadership and customer-facing teams, and partner directly with enterprise clients to shape how Finario shows up in the market.

Position Overview

As Head of Product Marketing, you'll own how Finario's products are positioned, understood and sold. You'll lead product marketing end-to-end, from target market definition, messaging and pricing to showing up as a real partner to Product, Sales and executive leadership.

You'll shape the narratives that drive pipeline and retention, lead sales enablement and thought leadership, and help define how Finario leads the enterprise capital planning category. This role is for someone who has done this before: equally comfortable in a strategy doc and in front of a sales team, and who knows how to build things that actually move revenue. This position is based in Stamford, CT with our offices directly across from the train station.

What you’ll do:

• Own product marketing strategy:
  Lead Product marketing strategy for Finario's platform, including target market definition, positioning, messaging, pricing and expansion into new industries and markets.

• Tell the value story:
  Translate complex capabilities, such as Finario Predict, our AI for capital project forecasting and benchmarking, into clear, value-based narratives and ROI proof points that resonate with CFOs, FP&A leaders and operations executives at large industrial enterprises.

• Shape market and product strategy:
  Partner with our Head of Product to conduct competitive and market analyseis, bring the voice of the market into planning, and influence the product roadmap.

• Enable Sales to win:
  Build enablement that helps reps win: pitch frameworks, competitive intelligence, objection handling, customer proof points and business-case tools. Develop the training systems and curriculum that improve win rates and shorten long, multi-stakeholder enterprise sales cycles.

• Make demos do real work:
  Own demo strategy and storylines, including interactive demos, so that they move enterprise deals forward rather than just showing features.

• Create assets that convert:
  Develop and continuously refine collateral, sales tools and product storytelling assets that improve engagement and conversion across the buyer journey.

• Drive revenue and retention:
  Partner with Sales and Customer Success to grow revenue, improve retention and expansion, and turn customer wins into case studies, references and stories that build credibility.

• Build thought leadership:
  Establish…