Manager, Media

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, Babyliss

PRO, Scünci , TRAVEL SMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.

The  Media Manager will be responsible for leading the strategy, execution, and optimization of retail media investments across key retail partners such as Ulta, Costco, Sam’s Club,
Kohl’s, Macy’s, and other emerging retail media networks
.

This role will manage full-funnel retail media programs designed to drive incremental sales, traffic, and share growth across retailer digital platforms.

The ideal candidate is a strong performance marketer with hands‑on experience across sponsored search, onsite display, offsite retail media extensions, and co‑op funded media programs
, with a proven ability to partner cross‑functionally with brand teams, retailers, and agency partners.

This role will operate with a high degree of autonomy and is expected to proactively identify growth opportunities, optimization strategies, and operational improvements.

• Own the development and execution of retail media plans across assigned  partners (e.g., Kohl’s, Macy’s, etc.).
• Drive full-funnel media strategy including onsite search, display, and offsite retail media activation.
• Ensure media investments align with brand priorities, product launches, seasonal moments, and promotional calendars.

• Manage day‑to‑day campaign setup, pacing, and performance optimization across retailer media platforms.
• Monitor KPIs including ROAS, sales lift, new-to-brand metrics, traffic, and conversion.
• Implement testing roadmaps to continuously improve performance and efficiency.
• Maintain flexibility across channels and tactics, adjusting monthly investment based on performance, retailer opportunities, and evolving business needs.

• Oversee retail media budgets, including co‑op funding allocations and monthly forecasting.
• Ensure accurate budget tracking, reflows, and end‑of‑month actualization in partnership with finance and internal stakeholders.
• Identify opportunities to scale investment based on performance and retailer growth potential.
• Serve as the primary point of contact for retailer media teams and external agency partners.
• Lead quarterly business reviews, performance recaps, and strategic planning discussions with retailers.
• Partner with internal teams to ensure seamless execution across merchandising, e‑commerce, and brand marketing.

• Evaluate media effectiveness through incremental sales, share growth, and retailer contribution and translate insights into actionable recommendations.
• Leverage tools and platforms (e.g., Pacvue, Criteo, retailer dashboards) to deliver actionable recommendations.
• Support broader measurement frameworks linking retail media to omnichannel impact.

• Collaborate closely with brand teams, e‑commerce, sales, finance, and creative partners to drive integrated retail growth.
• Provide strategic…