Invent Penn State Social Media Intern

## Invent Penn State Social Media Intern Apply:
Penn State University Park:
Part time:
Posted Today:
REQ _#
** APPLICATION INSTRUCTIONS:*** ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.* ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
* ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.
** JOB DESCRIPTION AND POSITION REQUIREMENTS
** This position requires you to have received a work-study award. To verify if you have received a work-study award, please consult the Financial Aid Award Summary area in your LionPATH account. A Federal Work Study award does not guarantee a job is available.  The Office of Entrepreneurship is seeking a creative, reliable and digitally savvy student workers to support social media for Invent Penn State.

Working with the Marketing and Communications team, the student will help create, schedule and manage engaging content that highlights entrepreneurship, innovation, programs, events and success stories across the Invent Penn State ecosystem.

This position offers an opportunity for students interested in marketing, communications, social media or content creation to gain hands-on professional experience while helping tell the stories of Penn State entrepreneurs, students, alumni and communities across Pennsylvania.
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* Key Responsibilities:

*** Create, adapt and schedule engaging social media content across Invent Penn State channels.
* Write clear, audience-focused social media copy consistent with Penn State and Invent Penn State brand standards and voice.
* Identify and develop content opportunities related to entrepreneurs, programs, events, educational opportunities and other initiatives.
* Assist with maintaining the social media content calendar and coordinating posts around key events, campaigns and announcements.
* Monitor social media channels for comments, mentions, messages and engagement opportunities, escalating questions when appropriate.
* Capture photos and short-form video content at events and activities as needed.
* Assist with basic photo and video editing and the creation of social media graphics using available tools and templates.
* Research relevant social media trends and platform best practices and recommend opportunities to strengthen content and engagement.
* Review social media performance data and help identify trends and high-performing content.
* Collaborate with members of the Marketing and Communications team and program partners to gather information, stories and content.
* Assist with other digital marketing and communications projects as needed.
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* Qualifications:

*** Current Penn State undergraduate or graduate student.
* Strong written communication skills and attention to detail.
* Familiarity with major social media platforms and an understanding of how content and audiences differ across channels.
* Creative mindset and an interest in storytelling and digital content.
* Ability to manage multiple assignments, meet deadlines and work both independently and collaboratively.
* Good judgment and professionalism when representing a university organization online.
* Interest in entrepreneurship, innovation and economic development is a plus.

Experience creating social media content for a student organization, employer, personal brand or other organization is helpful but not required. Familiarity with tools such as…