Channel Marketing Specialist

At Drucker Diagnostics, we believe healthier outcomes begin with confidence in every test result and that every connection matters. We are proud to be the leading manufacturer of high-quality benchtop centrifuges that empower laboratories and clinics worldwide. Our work supports vital healthcare efforts every day, and it starts with the skill and dedication of our team members who build precision, reliability, and care into every product,

Our Marketing Team plays a vital role in that mission by defining the messages, materials, and tools that help distributors and partners represent DDx with confidence, ultimately helping us deliver products that Make People Safer, Healthier, and More Productive.

As the Channel Marketing Specialist, you will support the execution of go-to-market plans, product launches, demand generation, lead generation, sales enablement, and lifecycle marketing for Drucker Diagnostics. This role helps translate product strategy and customer insights into high-quality campaigns, content, sales tools, and measurable commercial results.

In this Specialist role, you will work closely with internal commercial, product development, and operational teams, distributors, and external partners to ensure DDx products are presented consistently, launched effectively, and supported throughout their lifecycle. If you want to make a real difference, Building Something Truly Remarkable, join us.

Channel Enablement Strategy and Materials

• Translate direction from team leadership, segment positioning, product-launch priorities, sales feedback, and partner requirements into clear channel marketing briefs and enablement plans.
• Define the audience, value proposition, required product information, localization needs, format, call to action, and success criteria for distributor- and
  -partner facing materials.
• Establish and prioritize requirements for partner sales toolkits, co-branded collateral, custom-labeling and specification materials, launch packages, and onboarding resources.
• Maintain visibility into existing partner-facing assets/websites and identify gaps, outdated content, or opportunities to improve consistency and usability.

Mar Com Collaboration and Partner Content.

• Partner with marketing communication resources to provide channel context, audience insight, product inputs and partner requirements, and timely feedback throughout development of partner-facing materials.
• Review drafts for channel relevance, accuracy, completeness, usability, and alignment with Drucker brand and positioning; flag for product, regulatory, clinical, and leadership review as appropriate.
• Adapt approved messaging, creative assets, and product information for partner-specific use, including distributor sales tools, presentations, launch communications, and onboarding materials.
• Maintain current channel-material specifications and requirements, and ensure approved assets are handed off to the appropriate team members for production, distribution, and asset management.

Partner Program and Market Readiness

• Work with the Marketing Manager to translate strategic partner priorities into defined channel enablement plans and Mar Com deliverables.
• Provide content direction and material requirements for product launches, partner campaigns, distributor meetings, trade shows, and market-development initiatives.
• Collaborate with the Marketing Coordinator on event-related materials, content needs, and event logistics.
• Support new-market readiness by defining needs for localization, regional messaging, partner onboarding packages, and channel tools; identify readiness gaps and recommend solutions.

Channel Performance and…