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National Sales Marketing Manager

Job in Niagara Falls, St Catharines, Ontario, Canada
Listing for: The Burke Group: Human Resources Specialists
Full Time position
Listed on 2026-09-12
Job specializations:
  • Sales
  • Management
Salary/Wage Range or Industry Benchmark: 120000 CAD Yearly CAD 120000.00 YEAR
Job Description & How to Apply Below
Location: Niagara Falls

Lead Strategy. Build Teams. Drive Growth.
Are you a commercial leader who thrives at the intersection of sales, marketing, and leadership? We're recruiting on behalf of an established Canadian organization for an experienced National Sales & Marketing Manager to lead national growth initiatives, strengthen brand presence, and build a high-performing commercial team.
This is an outstanding opportunity for a hands-on leader who enjoys mentoring others, developing strategy, and delivering measurable business results.
Role:
As the National Sales & Marketing Manager, you will report directly to the President and lead a team of marketing and sales professionals to drive revenue growth across Canada
Your responsibilities will include:
Developing and executing national sales and marketing strategies that support business growth
Leading digital marketing initiatives across SEO, SEM, paid media, social media, e-commerce, and customer acquisition
Building strong alignment between Retail Sales, E-Commerce, and Brand Marketing
Establishing KPIs, forecasting sales performance, and monitoring marketing effectiveness
Strengthening brand consistency across all customer touchpoints
Managing key customer relationships and supporting national sales initiatives
Leading weekly sales and marketing meetings while driving accountability and collaboration
Coaching, mentoring, and developing a growing commercial team

Qualifications:

The ideal candidate is a strategic leader who enjoys developing people just as much as developing business.
Qualifications include:
5+ years of leadership experience managing marketing, sales, or commercial team
Proven success coaching and developing high-performing teams
4+ years of hands-on digital marketing and e-commerce experience

Experience with Canadian retail, dealer, distributor, or omnichannel sales environment
Strong understanding of marketing analytics, pricing strategy, forecasting, and P&L management
Experience leading organizational change and process improvement
Ability to travel across Canada approximately 15-25

Experience with platforms such as Shopify, Amazon, GA4, Word Press, or similar digital ecosystems is considered an asset.
Why Join This Opportunity

This role offers the opportunity to make a significant impact at a growing organization representing nationally recognized consumer brands. You'll enjoy the autonomy to shape commercial strategy while building and mentoring an exceptional team.
Starting salary  of $120,000
Annual performance bonus
Paid vacation and personal days
On-site fitness facility
Employee product discounts
If you're a collaborative leader who enjoys building brands, developing people, and driving business growth, we'd love to hear from you.
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