Market Expansion Operations Lead

Position: Africa Market Expansion Operations Lead

ROLE OVERVIEW

The Operations Manager - New Market Entry and Expansionis responsible for leading Hungry Lion’s operational expansion into new African territories. This role ensures each new market launches with strong
operational foundations, local capability, and brand-consistent execution from Day 1. The role bridges
expansion strategy, operations readiness, cross-functional coordination, and coaching of in-country
teams to ensure rapid, stable, and scalable growth. This role requires extensive travel across Africa.

KRAs

1. New Store Opening Readiness

• During periods of rapid expansion and multi-market entry, the Operations Manager's role pivots heavily to ensure new locations are operational and ready for business:
• Manage the formal handover process from the project team to operations, conducting site inspections and compiling a comprehensive snag list of problem items for immediate rectification
• Oversee the rigorous testing of all kitchen and operational equipment, as well as IT hardware and software systems (e.g., Point of Sale, inventory management, network connectivity)
• Ensure all required opening stock is available and properly received via coordination with Procurement
• Conduct practical, hands-on training sessions alongside the Training department for newmanagers and staff, monitoring their progress closely during the pre-opening phase
• Co-ordinates new store opening team support

2. Financial Performance

• Gross Profit (GP) Margin Oversight:
  Drive and maintain target GP margins across all operationalcountries by monitoring sales and managing costs effectively
• Stock Management:
  Oversee inventory levels to optimise stock and minimise waste, ensuringeffective supply chain logistics and communication with the Procurement team
• Cost Control:
  Identify and address areas of inefficiency, implementing company processes toreduce operational expenses and manage waste effectively, which directly contributes to higherprofitability

3. Operational and Brand Standards Excellence

• Brand Standards:
  Ensure rigorous adherence to brand standards, focusing on consistency in product quality, speed of service, and overall customer experience
• Customer Feedback:
  Ensure that customer feedback received on all platforms is addressed timeously and efficiently
• Compliance Audits:
  Conducts regular compliance audits of each store

4. Staffing and Talent Management

• Staffing:
  Ensuring stores are optimally resourced. Liaise with HR regarding required staff number sand collaborate with Training on effective program deployment
• Interviews:
  Conducts in-country, in-person interviews of shortlisted candidates
• In-country practical training:
  Conducts in-country, practical training of successfully theory-trained candidates

5. Regulatory Governance

• Ensure all markets operate within food safety regulations, and business compliance requirements
• Verify all required operational licences and permits are in place before trading commences
• Mitigate operational risks associated with local regulatory environments and health/safety standards

REQUIREMENTS

• 5+ years of International multi-unit food and beverage management with exposure to emerging markets
• Direct experience opening new stores and launching new markets
• Experience developing front-line leaders and running training/onboarding programmes
• Food and beverage or Hospitality certification or relevant in-house certification
• Executive Management Diploma is an advantage

COMPETENCIES

Core Skills:
1. Strong operational systems knowledge
2. Pragmatic Problem-Solving

Skills:

Must be able to see problems simply and find effective solutions.
3. Business Development

Skills:

Must be top-line driven, ability to grow business, particularly inturnover.
4. Industry and Local Knowledge:
Must understand local network, who's who in the Retail industry,
relevant legislation and government contacts.
5. Interpersonal

Skills:

Must be a people person, good with people, firm and fair.
6. Technology

Skills:

Computer literate/management of various tech-enabled platforms
7. Coaching and Capability Building

Skills:

Ability to uplift new, inexperienced teams
8. Marketing and Selling

Skills:

Enforce and protect brand equity
9. Supply Chain Management:
Rotation and management of…