Retail Marketing Manager

Reference: 10898 SJ Consultant: Sone Johnson Job Description:

• Target:
  Achieve a revenue target of 200% of the cost of employment through alternative revenue streams.
• Exhibitions & Court Hire:
  Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
• Media Sales:
  Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
• Sponsor ships:
  Secure paid sponsor ships for center events and activations.
• Vending & Promotions:
  Manage vending machine contracts and promotional leafleting permits.
• Leasing deals which don’t occupy traditional GLA:
  Examples include using unused parking bays as storage for tenants; cellphone mast revenue;
  Wi-Fi providers which sell connectivity, etc.

• Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
• Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
• Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.

• Website:
  Take full ownership of retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
• Social Media:
  Manage all channels (Facebook, Instagram, Linked In, Tik Tok), developing content calendars that promote tenants and center news.
• Community:
  Manage engagement by responding to queries and reviews to maintain brand reputation.

• Build strong relationships with store managers and tenants.
• Collect tenant turnover data to measure the ROI of marketing events on trade.

• Bachelor’s Degree or National Diploma in Marketing, Business Management, or Public Relations.
• Post-graduate qualification in Property Management or Digital Marketing. (Advantageous)
• 3–5 Years in a retail environment (Shopping Centre Marketing or Retail Operations).
• Minimum 2 years of direct sales experience, such as selling media space, sponsor ships, exhibition stands, or event partnerships.
• Experience managing budgets.
• Demonstrable experience managing business social media pages (not just personal use).
• Hands-on experience organizing public events.
• Understanding of "Tenant Mix" and how marketing events impact tenant turnover.
• Experience managing "Pop-up" retail or temporary lettings is highly advantageous.
• A proven track record of meeting or exceeding financial targets.
• Experience writing commercial proposals and sponsorship pitch decks.
• Financial Literacy:
  Ability to calculate ROI, manage a P&L for events, and forecast Non-GLA revenue.
• Digital Proficiency:
  Advanced knowledge of Meta Business Suite (Ads Manager), Google Analytics, and CMS platforms (Word Press).
• Contract Management:
  Basic understanding of SLAs and lease addendums for temporary exhibitors.
• Copywriting:
  Ability to write compelling sales copy for sponsorship decks and engaging captions for social media.

• Email your comprehensive CV to
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
• We reserve the right to only conduct interviews with candidates of choice.
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.