Retail Marketing Manager

Job Overview

• Final date to receive applications: 7 March 2026
• Job Location: Stellenbosch, Western Cape
• Job Title: Retail Marketing Manager
• Education Level: Diploma
• Job Level: Intermediate
• Minimum Experience: 3 - 5 Years

Duties and Responsibilities:

• Non-GLA Revenue Generation (Commercial Mandate)
  • Target:
    Achieve a revenue target of 200% of the cost of employment through alternative revenue streams.
  • Exhibitions & Court Hire:
    Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
  • Media Sales:
    Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
  • Sponsor ships:
    Secure paid sponsor ships for center events and activations.
  • Vending & Promotions:
    Manage vending machine contracts and promotional leafleting permits.
  • Leasing deals which don’t occupy traditional GLA:
    Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue;
    Wi-Fi providers which sell connectivity etc.

• Events, Activations & Exhibitions
  • Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
  • Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
  • Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.

• Digital Marketing & Website Management
  • Website:
    Take full ownership of retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
  • Social Media:
    Manage all channels (Facebook, Instagram, Linked In, Tik Tok), developing content calendars that promote tenants and center news.
  • Community:
    Manage engagement by responding to queries and reviews to maintain brand reputation.

• Tenant Relations
  • Build strong relationships with store managers and tenants.
  • Collect tenant turnover data to measure the ROI of marketing events on trade.

• Bachelor’s Degree or National Diploma in Marketing, Business Management, or Public Relations.
• Post-graduate qualification in Property Management or Digital Marketing. (Advantageous)
• 3–5 Years in a retail environment (Shopping Centre Marketing or Retail Operations).
• Minimum 2 years of direct sales experience, such as selling media space, sponsor ships, exhibition stands, or event partnerships.
• Experience managing budgets.
• Demonstrable experience managing business social media pages (not just personal use).
• Hands-on experience organizing public events.
• Understanding of “Tenant Mix” and how marketing events impact tenant turnover.
• Experience managing “Pop-up” retail or temporary lettings is highly advantageous.
• A proven track record of meeting or exceeding financial targets.
• Experience writing commercial proposals and sponsorship pitch decks.
• Financial Literacy:
  Ability to calculate ROI, manage a P&L for events, and forecast Non-GLA revenue.
• Digital Proficiency:
  Advanced knowledge of Meta Business Suite (Ads Manager), Google Analytics, and CMS platforms (Word Press).
• Contract Management:
  Basic understanding of SLAs and lease addendums for temporary exhibitors.
• Copywriting:
  Ability to write compelling sales copy for sponsorship decks and engaging captions for social media.