Sales Planning & Analytics Analyst

Job Overview:

Sales Planning & Analytics Analyst – Grocery West / Midwest

Location:

Remote (Eastern or Central Time preferred | Grand Rapids, MI proximity a plus)

Keurig Dr Pepper is seeking a highly analytical, detail-oriented, and collaborative Sales Planning & Analytics Analyst to support the Grocery West / Midwest organization. This role plays a critical part in enabling data-driven decision making, optimizing trade investments, and driving execution across key grocery customers.

The ideal candidate brings strong analytical capabilities, a proactive mindset, and the ability to partner cross-functionally to deliver actionable insights that drive revenue, volume, and profitability

This role is aligned to the Coffee Operating Unit.

• Analyze syndicated (IRI/Circana) and internal data to identify trends, risks, and growth opportunities
• Provide actionable insights to improve promotional effectiveness and overall sales performance
• Evaluate total portfolio performance to identify high-impact growth opportunities aligned to KPIs
• Support customer planning through business reviews and pre/post promotional analysis

• Build and maintain daily, weekly, and monthly reporting dashboards
• Standardize scorecards and reporting across West / Midwest customers to improve consistency
• Ensure data accuracy and integrity across reporting systems

• Track, analyze, and optimize trade spend and promotional investments
• Maintain trade systems (e.g., Demantra) and manage pricing and promotional inputs
• Partner with Finance and RGM to evaluate ROI and improve investment effectiveness
• Research and resolve promotional allowances, billbacks, and pricing discrepancies

• Partner with National Account Executives (NAEs) to support planning and execution
• Manage customer portals, new item setup, and promotional submissions
• Support resolution of order, inventory, and pricing issues using data insights
• Maintain customer and internal databases including pricing, volume, and trade data

• Identify opportunities to streamline processes and improve reporting efficiency
• Collaborate with Sales, Marketing, Category, Finance, and Supply Chain partners
• Support development of strategic business plans and customer presentations
• Build clear, compelling presentations and visuals for internal and customer use

• Strong analytical and problem-solving skills
• Financial acumen and business insight
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and stakeholder management
• High attention to detail and data accuracy
• Continuous improvement mindset

• Salary Range: $ 65,000 - 95,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Bachelor’s degree in Business, Finance, Analytics, or related field
• 3+ years of experience in analytics, sales support, or CPG environment
• Experience in grocery or beverage industry preferred
• Strong proficiency in:
  • Excel (advanced formulas, pivot tables, etc.)
  • Power Point
  • Power BI or similar tools
  • IRI/Circana data
  • Experience with trade systems (e.g.,…