Marketing Director

Would you like to work for an employer that has been named for the 9th year in a row as “Best Places to Work in Illinois”? Are you someone who keeps up with local community events and wants to be part of the growth in the community? At Sterling Federal Bank
, we are not just known for our stellar presence in the community, having been here over 130 years and going strong! We are also extremely proud to be a local community bank making a difference in our customers’ lives and also the region with our annual Charity Challenge supporting area non profits donating over $40,000 annually. We are a huge partner to United Way in Lee, Ogle, Whiteside and Clinton counties, most recently named in 2026 as Lee County United Way “Business Champion of the Year“.

Are you ready to join an award-winning, equal opportunity employer, where you’ll find more than a job? Where you will enjoy competitive benefits and take part in meaningful volunteer projects? We are seeking a Marketing Director to assist in the promotion of our services.

The Marketing Director is responsible for supporting Sterling Federal Bank’s vision, mission, and values by supporting sales growth, brand awareness and executing the strategic goals of Sterling Federal Bank while meeting regulatory compliance. This role involves collaborating with Executive team, Branch Managers, Mortgage and Commercial sales depts, and entire SFB team as well as community stakeholders to develop impactful solutions that enhance both the sales process and the organization’s goals and visibility in the community.

By overseeing marketing efforts, the Director will ensure alignment with and support deposit and lending corporate goals, optimize sales training materials, and facilitate community partnerships to support community involvement. The incumbent will also serve as the Bank’s primary employee representative, administrator, and coordinator for all corporate giving, philanthropic initiatives and community outreach.

• 20% Establish and implement bank wide marketing plan. Create and execute all product, email and social media campaigns. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action. Ensure compliance with banking advertising rules.
• 10 % Research and analysis of market trends, consumer demographics, competitor products, and other relevant information to form marketing strategies. Lead the formulation, implementation, evaluation and administration of the company's marketing and market development functions. Implements, updates, and helps develop the monthly/quarterly/annual marketing calendar coinciding with the organization's budget and goals.
• 10% Develop detailed marketing plans/campaigns for all media channels. Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects across the company. Develop and maintain proficiency in various software programs for production, design and tabulation of various marketing pieces and research materials.
• 10% Develops and updates content for the bank’s customer facing website, internal intranet and social media platforms with current disclosures, product changes, promotions, and financial literacy. Responds to questions and social media messages in a timely and brand positive manner.
• 10% Works within the department budget to develop cost-effective marketing plans for each product or service.
• 10% Tracks marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives. Analyze and assess the results in the form of a return-on-investment (ROI) analysis and recommends refinements to enhance performance.
• 5% Annually evaluates the Bank’s product mix and design of products and marketing efforts to determine whether we can improve their responsiveness to the community.
• 15% Maintains the Marketing Events/Sponsorship Listing and distributes to Executive Management.
• 10% Serves as the Bank’s community and…