General Manager - Swim School

Salary Range: $60,000.00 To $70,000.00 Annually

Are you passionate about making a positive impact on children's lives? As General Manager, you will lead a diverse team, manage 4-wall swim school operations, and increase sales through enrollment while ensuring profitability. In this role, you will oversee our expanding aquatics programs, ensure a safe and clean environment, deliver a world-class customer experience, and engage the local community effectively.

• Class Scheduling:
  Effectively manage scheduling and staffing levels to meet business demands and class mix.
• Risk Management and Compliance:
  Ensure all operations comply with local, state, and federal regulations, including safety standards, health codes, and employment law.
• Facilities:
  Ensure ongoing maintenance, cleanliness, and brand standards, including the interior, exterior, pool, and pump room are maintained.
• Safety:
  Promote a safety culture for our team, students, and parents by consistently executing the quality assurance and brand standards and responding accordingly.
• Reporting:
  Leverage financial data and reporting to build and execute strategies to deliver the expected outcomes with revenue and profitability.
• Labor Management:
  Effective use of labor to maximize utilization and class mix.
• Budget Management:
  Monitor expenses while balancing the brand standards and financial outcomes.
• Cost Control:
  Implement cost-saving measures without compromising the quality of the services or the brand.

• Hiring & Staffing:
  Manage recruitment, post jobs, interview, and oversee onboarding to integrate new employees while also effectively planning succession.
• Training & Development:
  Provide initial training for new staff and ongoing education and development for all team members to enhance skills and stay current with standards.
• Retention-Focused:
  Cultivate a positive, inclusive workplace culture that encourages staff retention through team building, recognition, and growth opportunities.
• Culture of Performance:
  Provide employees with ongoing coaching, feedback, and support to foster continuous improvement and professional growth.

• Customer Satisfaction:
  Deliver a world-class customer experience, leveraging Net Promoter Score (NPS) to measure effectiveness and adjust where needed.
• Customer Retention:
  Ensure consistent execution of processes to drive customer engagement and retention.
• Customer Follow-Up:
  Manage all customer requests effectively and promptly, as well as feedback from social platforms.
• Customer Reviews:
  Actively obtain customer feedback and reviews on platforms like Google, Yelp, and local landing pages to boost enrollment and SEO engagement.

• Local Marketing:
  Develop and implement a local marketing strategy to promote the school’s programs and ensure continuous growth and community involvement.
• Social Media Management:
  Create and manage social media posts on relevant platforms to encourage customer interaction, engagement, and enrollment.
• Competitive Awareness:
  Maintain a competitive advantage in the community through competitive analysis, pricing research, and staying informed about new openings.
• Community Relations:
  Build and maintain relationships with local businesses to enhance community visibility and create cross-promotional opportunities.

• A non-dedicated facility is where swim lessons are held at a fitness center or hotel pool.
• Relationships:
  Cultivate a collaborative relationship with the hosted partner to ensure ease of operations.
• Compliance:
  Ensure the execution…