Homecare Marketing​/Business Development

Company Overview

In 1980, Homewatch Care Givers established its mission to preserve dignity, protect independence, and provide peace of mind to our clients and their loved ones by providing exceptional home care. By delivering high‑quality caregiver services, Homewatch Care Givers helps improve the quality of life for those in our communities as well as provide meaningful employment opportunities. We offer employees a strong family‑oriented culture and professional, accredited training that addresses relevant health and wellness issues.

Homewatch Care Givers welcomes individuals into our family who are eager to continually learn in order to best serve customers’ evolving needs, and who demonstrate the passion for connecting people to the quality services they deserve.

For more information about the company and our services, please visit

The Senior Account Manager is responsible for promoting the agency’s vision and mission in the marketplace and generating revenue through field sales. In order to meet these objectives, the Senior Account Manager will identify and prioritize accounts in accordance with the business plan strategy for the market, foster productive relationships by offering targeted solutions to their accounts’ specific pain points, and assess the results of their efforts.

• Working in an environment where you are supported by a team committed to providing the highest level of care where the client comes first.
• The chance to promote innovative care.
• A comprehensive sales training program that includes live and online training through Homewatch Care Givers University.
• Comprehensive benefits which include competitive pay with direct deposit, 401(k) plan and mileage reimbursement.

Reports to the President of Homewatch Care Givers of Loudoun. Compensation consists of base plus commission. We are willing to consider both full‑time and part‑time applicants.

• Bachelor’s degree in healthcare management, marketing, public relations, business development, or social services required. Equivalent experience may be considered.
• Two (2) years sales and/or marketing experience.
• Knowledge of the healthcare industry and the home care market preferred.
• Experience selling new or misunderstood services is a plus.
• Ability to work independently and be accountable for results.
• Demonstrated ability to communicate effectively both verbally and in writing.
• Excellent public speaking and presentation skills.
• Clean, professional image, behavior and demeanor are expected at all times.
• Strong organizational skills.
• Experience with Word, Excel, Outlook, PowerPoint and other applications.
• Satisfactory background screening results.
• Good driving record and reliable transportation for use on the job.

The Senior Account Manager manages the day‑to‑day sales efforts of the business and is responsible for:

• Developing and executing on a marketing plan to meet or exceed monthly, quarterly, and annual growth targets.
• Demonstrating a thorough and complete knowledge of the agency including:
  • our vision, mission and values;
  • the services we provide;
  • how we differentiate ourselves from other home care agencies.
• Identifying, evaluating, and prioritizing potential referral sources within the agency’s territory and surrounding area.
• Establishing and maintaining professional relationships with all referral sources, including but not limited to the following: hospitals, independent living facilities, assisted living facilities, sub‑acute rehabilitation facilities, skilled nursing facilities, skilled home health care agencies, hospice providers, and physicians/nurse practitioners.
• Execute marketing campaigns from Homewatch International, Inc. and offer feedback on their effectiveness.
• Establishing and maintaining brand awareness through referral source contacts, trade shows, conferences, and community education efforts.
• Representing the agency and its services in a professional, competent and responsive manner.
• Working effectively with other agency management and staff.
• Maintaining standards of high quality customer service.
• Preparing weekly reports of marketing/sales activity.
• Attending weekly growth meeting.
• Any other duty requested to maintain the operations of the business.