Downstream Marketing Manager

Job Summary

The Downstream Marketing Manager will own go-to-market execution and lifestyle programs that drive demand, adoption, revenue, and retention across the Etac North America Mobility product portfolio. This is a hands-on, individual contributor role for a self-starter who writes messaging, builds campaigns, executes programs, and measures ROI. This role will work cross-functionally with Sales, Marketing, and Product Management leadership.

• Build and own downstream marketing plans for assigned products: positioning, messaging, value props, buyer personas, and competitive differentiation.
• Create high-quality content and assets: product one-pagers, sales decks, case studies, datasheets, email nurture sequences, website copy, and battle cards.
• Plan, launch, and manage demand and conversion programs (digital, email, events/webinars, partner enablement, etc.) end-to-end; directly execute campaigns and continuously optimize performance.
• Partner tightly with Sales to develop enablement materials, playbooks, pricing support, positioning strategy, etc.
• Measure program performance, attribute downstream influence to revenue, and report ROI: pipeline influenced, conversion rates, CAC, ARR/expansion, retention impact.
• Own vendor/agency relationships as needed and manage modest budgets with strong ROI focus.
• Gather voice-of-customer and market/competitive insights (win/loss, customer interviews) and translate into prioritization and messaging updates in coordination with the product management team.
• Be willing to execute tactical work (copywriting, campaign builds, analytics, coordination) as part of a small marketing team.
• Support the development and execution of post-sale lifecycle programs in partnership with Marketing and Product Management, including onboarding messaging, upsell and cross-sell campaigns, and retention and advocacy initiatives.
• Collaborate regularly with Sales Leadership, President, and the Marketing Manager to ensure alignment and effective execution of strategies.
• Maintain a safe, neat and orderly work environment.
• Performs all duties in a manner that follows, demonstrates, and promotes Company’s values.
• Report to work as scheduled, on time, and able to work entire work schedule.
• Perform additional duties as assigned.

• Hands-on execution skills with the ability to produce content, build campaigns, and run analytics with minimal reliance on others.
• Self-starter with a strong sense of ownership, capable of driving initiatives forward and executing independently.
• Cross-functional collaborator: builds trust with Sales and leadership quickly.
• Data-driven decision maker: prioritizes work by ROI and moves fast on learnings.
• Clear communicator and storyteller, translates technical product features into customer value.
• Organized executor: manages multiple launches and campaigns with limited resources.
• Comfortable working in a small team and influencing senior stakeholders (Sales leaders, Marketing Director, President).
• Familiarity with marketing and sales tools - MAP like Hub Spot, enterprise SEO like Bright Edge.
• Excellent written and verbal communication and professionalism skills.
• Strong project management skills with the ability to prioritize, multi-task, and manage time effectively.
• Strong presenter and comfortable leading small teams through campaign development, execution and training.
• Possess a continuous improvement mindset with the ability to solve problems and suggest solutions.
• Ability to work effectively both independently and within a cross-functional team environment.
• Ability to be highly adaptable and responsive to changing business needs.
• Ability to observe and identify details.
• Ability to effectively communicate and perceive information.
• Ability to work extended hours as scheduled, including weekends.

• Frequent sitting, wrist manipulation, walking, and standing.
• Frequent sedentary work with lifting up to 10 pounds.
• Occasional medium work with lifting up to 50 pounds.
• Manual dexterity to type and operate office equipment frequently.
• Must be able to complete all physical requirements to perform the essential functions.

• Bach…