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Growth & Experimentation Lead

Job in Stevens Point, Portage County, Wisconsin, 54481, USA
Listing for: Zurich Insurance Company
Full Time position
Listed on 2026-08-16
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Digital Marketing
Job Description & How to Apply Below

Growth & Experimentation Lead

Where will your career take you next? Let's find out together. At Zurich Cover-More, we're proud to be one of the world's leading travel insurance and assistance providers. Each year, we protect more than 20 million travelers worldwide, making sure we're there every step of their journey with proactive care, personalized cover, and specialist support. Zurich Cover-More partners with many of the world's best-known brands – think major airlines, travel giants, top banks, credit card providers, and large retailers – to deliver more care, more cover, for all.

Launched in December 2024, Zurich Cover-More is the global travel brand of Zurich Insurance Group, one of the world's leading multi-line insurers. Our family of customer-facing brands includes trusted names like Travel Guard, Cover-More Travel Insurance, Travelex Insurance, Universal Assistance, World Travel Protection, Freely, and Blue Insurance. Together, we're redefining what it means to travel safely and with confidence. Whether it's a long-awaited holiday, a last-minute business trip, or an unexpected detour, we deliver in the moments that matter.

What you'll be doing:

The Growth & Experimentation Manager owns the North America growth optimization program across direct-to-consumer websites and key business-partner integrated booking flows for ZCM. This is a strategic role that sits at the intersection of business strategy, experimentation, and customer experience. Acting as the central conductor of performance, the Growth & Experimentation Manager interprets the commercial strategies of ZCM's direct channels and major business partners and translates them into clear experimentation and growth strategies.

The Growth & Experimentation Manager sets direction, pushes cross-functional teams toward aligned outcomes, and confidently represents ZCM's optimization philosophy in rooms with senior stakeholders at major business partners, ensuring learning and growth initiatives are both commercially meaningful and customer-centric.

• Own the end-to-end optimization and growth strategy across the U.S. and Canada, spanning Zurich-owned digital properties and deeply embedded partner purchase flows.

• Understand, challenge, and interpret business strategy for both direct-to-consumer channels and key partners, translating commercial objectives, constraints, and partner dynamics into experimentation and growth agendas.

• Serve as the central conductor of experimentation, orchestrating inputs from product, data science, UX, content, and analytics into a single prioritized optimization roadmap.

• Define what gets tested, where, and in what sequence, focusing experimentation effort on the highest-value strategic opportunities rather than isolated test wins.

• Lead through influence rather than direct authority, pushing and aligning cross-functional teams to deliver against shared optimization priorities.

• Translate analytical insight and test outcomes into clear decisions, direction, and narrative, converting learning into sustained commercial value.

• Drive test ideation, experimentation design, and delivery at scale, balancing speed, rigor, regulatory requirements, partner constraints, and customer experience.

• Own optimization performance narratives end-to-end, from strategic rationale and experiment design through executive-level reporting and recommendations.

• Walk confidently into senior executive and partner forums, persuasively articulating optimization strategy, tradeoffs, outcomes, and next steps.

• Ensure all optimization activity complies with legal, compliance, brand, accessibility, and partner requirements.

What skills and experience you'll bring on this journey:

7+ years of relevant experience in digital, growth, optimization, experimentation, or related disciplines, including senior program leadership experience. Demonstrated ability to understand business and partner strategy and translate it into experimentation priorities, hypotheses, and long-term learning agendas. Proven success influencing and mobilizing cross-functional teams without direct line management responsibility. Deep experience with test-and-learn…

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