Business Unit Marketing Manager

Job Summary

The Business Unit Marketing Manager is a strategic marketing leader responsible for strengthening Etac North America Mobility brand positioning, supporting commercial growth, and leading marketing initiatives that advance company priorities. This role requires a leader who can translate market insight, product strategy, and customer needs into clear, effective marketing plans that support product commercialization, sales enablement, customer engagement, and revenue growth.

The Business Unit Marketing Manager is a strategic marketing leader responsible for strengthening Etac North America Mobility brand positioning, supporting commercial growth, and leading marketing initiatives that advance company priorities. This role requires a leader who can translate market insight, product strategy, and customer needs into clear, effective marketing plans that support product commercialization, sales enablement, customer engagement, and revenue growth.
The ideal candidate brings proven experience leading and scaling marketing teams within medtech, complex rehab technology, rehab, or adjacent healthcare markets. This individual must be able to build structure, develop talent, create accountability, and foster a culture grounded in collaboration, integrity, and continuous improvement. Success in this role requires both strategic leadership and practical execution capabilities, including the ability to move fluidly between coaching the team, guiding priorities, and stepping in as a hands‑on contributor when needed to keep critical work moving forward.
This role also requires a well‑rounded marketing professional with the creative judgement, copywriting strength, digital fluency, and technical capability to elevate the quality and effectiveness of marketing execution. The Business Unit Marketing Manager should be able to strengthen how the team plans, creates, measures, and optimizes campaigns across digital, content, sales enablement, and customer communication channels, ensuring the work is not only strategic, but clear, compelling, accurate, and commercially effective.
This position will work closely with Product Management, Sales, Clinical Education, Engineering, Customer Service, and executive leadership to align marketing efforts with business objectives. This role will be expected to lead with sound judgment, communicate clearly, strengthen team capability, and deliver measurable results tied to strategic initiatives, market growth, and commercial performance.

• Develop and execute comprehensive marketing strategies aligned with company and corporate growth objectives.
• Create annual marketing plans, budgets, and performance metrics that support product launches, customer acquisition, and brand awareness.
• Analyze market trends, competitive activity, customer insights, and industry developments to identify growth opportunities.
• Partner with executive leadership to align marketing initiatives with overall business strategy.
• Serve as a strategic advisor on market positioning, customer experience, and commercial growth initiatives.

• Recruit, develop, coach, and lead a high‑performing marketing team.
• Foster a collaborative, innovative, and accountable culture focused on achieving measurable business outcomes.
• Establish clear goals, performance expectations, and professional development plans for team members.
• Mentor employees to strengthen leadership capabilities, marketing expertise, and cross‑functional collaboration.
• Build organizational marketing capabilities through process improvements, training, and resource development.
• Effectively manage agency partners, contractors, and external vendors, as needed, as extensions of the marketing team.

• Lead development of integrated marketing campaigns across digital, print, events, public relations, and channel marketing.
• Ensure consistent brand messaging across all customer touchpoints.
• Collaborate with Product Management to develop product positioning, messaging, launch strategies, and sales enablement materials.
• Support…