Social Media Strategist

Sentry Insurance seeks a Social Media Strategist to elevate our brand in the finance and insurance space. You will develop data-driven social strategies that support marketing goals and showcase our risk management expertise. Responsibilities include building channel-specific content plans, managing organic and paid campaigns, and monitoring engagement across Linked In and other platforms. You'll analyze performance, optimize campaigns, and ensure regulatory and brand compliance.

Collaborating with marketing and communications partners, you'll help tell Sentry's story while benefiting from a stable, growth-focused culture.

Responsibilities

• Develop and execute social media strategies aligned with Sentry's marketing and business goals.
• Plan and manage content calendars across Linked In, Facebook, X, and other relevant platforms.
• Create and optimize organic and paid social campaigns to reach business decision-makers.
• Monitor performance, analyze metrics, and report insights with clear recommendations.
• Ensure all content complies with brand guidelines and regulatory/industry standards.
• Collaborate with marketing, product, and communications teams on integrated campaigns.
• Manage community engagement, responding to comments and messages in brand voice.
• Conduct audience, trend, and competitor research to refine social strategy.

Required Skills

• Social media strategy
• Content planning and calendaring
• Paid social advertising (Linked In, Facebook, X)
• Social media analytics and reporting
• Copywriting for digital channels
• Audience and competitor research
• Brand voice and messaging
• Community management and engagement
• Campaign A/B testing and optimization
• Basic graphic/video editing (e.g., Canva, Adobe)