B2B Marketing Manager

Salary Range: $85,000.00 To $ Annually

Who are we?

A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.

We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized.

Want to be part of the team building the finest property, casualty and specialty lines insurance company in the world?

BHSI has an exciting opportunity for a B2B Marketing Manager. In this newly created role, the B2B Marketing Manager will be responsible for managing and executing Berkshire Hathaway Travel Protection's (BHTP) business-to-business marketing strategy in support of organizational growth objectives. The role will serve as the primary marketing partner to Sales Management and the sales organization, translating business goals into annual marketing plans, campaigns, programs, and partner initiatives that drive awareness, engagement, lead generation, retention, and support overall revenue growth in the partner channel.

The B2B Marketing Manager will oversee consortium marketing programs and budgets, manage campaign execution across key partner channels, and deliver campaign performance analysis and insight to business stakeholders. This position, based in our Stevens Point, WI office, reports to the VP of Marketing & Communications.

• Develop and execute annual B2B marketing plans aligned with business and sales objectives.
• Identify opportunities to strengthen partner engagement and retention.
• Create audience segmentation, messaging, and campaign strategies for B2B audiences.
• Collaborate with internal and external creative resources to develop marketing assets and ensure timely delivery.
• Act as the primary marketing liaison to Sales Management and the sales organization.
• Partner with sales leaders on strategic account plans and growth initiatives.
• Manage marketing relationships with consortiums and distribution partners.
• Develop annual consortium marketing plans and oversee budgets.
• Evaluate and prioritize marketing opportunities that align with business goals.
• Monitor program performance and optimize marketing investments.

• Lead integrated marketing campaigns across email, webinars, content marketing, conferences, partner marketing, advertising, and social media.
• Manage campaign timelines, calendars, creative development, and distribution plans.
• Measure and optimize campaign effectiveness.

• Manage B2B marketing budgets and track expenditures.
• Establish campaign KPIs and analyze performance, engagement, lead generation, and sales impact.
• Deliver actionable insights and executive-level reporting to leadership.

Successful candidates will demonstrate the ability to:

• Develop and execute strategic B2B marketing plans and integrated campaigns.
• Partner effectively with sales teams and key business stakeholders.
• Create audience-focused messaging and marketing communications.
• Manage multiple projects, priorities, budgets, and deadlines.
• Analyze…