Product Marketing Manager

Reports to: Marketing Manager
Work Location
:
Stillwater, MN

Travel Required: 25%
Position Type
:
Full Time

Job Classification: Exempt

Product Marketing Management is a strategic, high-impact function responsible for envisioning, planning, and executing the development, launch, and continuous optimization of our products. In this role, you will serve as the pivotal bridge connecting cross-functional teams, including R&D, Operations, Sales, and Marketing, with our stakeholders and customers. Your mission will be to drive alignment, champion the product vision, and ensure long-term market success.

The Product Marketing Manager will help shift the organization from a product focused approach to customer outcome and application focused GTM model.

• Product Advocacy:
  Serve as the primary product champion and subject matter expert (SME) for internal teams (Sales, R&D) and external customers.
• Voice of the Customer (VoC):
  Conduct qualitative and quantitative VoC research to translate current and future market needs into actionable product requirements, technical specifications, and robust release plans.
• Market Exploration:
  Research, analyze, and identify global market opportunities to fuel the product pipeline and expansion strategies.
• Go-To-Market (GTM) Execution:
  Design and implement comprehensive GTM strategies for new and existing products, tracking post-launch adoption and iterating based on performance metrics.
• New Product Introduction:
  Drive new products commercial launch planning, develop differentiated positioning, and create value proposition specific to specific verticals, applications, and Ideal Customer Profiles.

• Bachelor’s degree (BA/BS) in Business, Marketing, or a related technical/scientific field.
• 3 years of experience in product management, product marketing, or a related commercial role.
• Proven ability to dissect complex challenges, find root causes, and implement structured solutions.
• Strong time-management skills with a demonstrated ability to multitask, manage shifting priorities, and deliver projects in a fast-paced environment.
• Ability to quickly learn, synthesize, and comfortably discuss technical or scientific information. Ability to translate technical products into customer value.
• Ability to identify market opportunities and product gaps and develop 3–5-year product road maps.
• Exceptional written, verbal, and presentation skills, with the ability to articulate technical concepts to non-technical stakeholders.

• Sitting/standing for long periods of time, with occasional lifting of office products and files
• Ability to communicate effectively in English to read, comprehend, speak and hear
• Work activity is moderately strenuous with moderate risk.
• Lift and move materials up to 40 pounds on an occasional basis.
• Manual dexterity to demonstrate product use.

• Ownership & Financial Growth
• Employee Stock Ownership Plan (ESOP) – build equity in the company at no cost to you
• Competitive 401(k) with company match
• Profit sharing opportunities

• You become apart-ownerof the company.
• You earn stockwithout investing your own money.
• Your account grows as the company performs well.
• When you retire or leave, youcash out your sharesfor their fair market value.
• It’sin addition toother benefits like 401(k) and profit sharing.

• Health Savings Account (HSA) with company contribution
• Employee Assistance Program (EAP)
• Quarterly Profit-Sharing
• Paid Personal Leave
• Paid Holidays

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.