Sales Director

The Director of Sales is a hybrid role managing institutional & national account sales, developing go to market strategies for a robust food service innovation pipeline with a focus on products and training and building food service product capability throughout the sales organization. This is a highly strategic/highly visible role.

• Develop the go-to-market & commercialization strategy for new food service products, working closely with the Food Service Sales Teams. Go-to-market includes: overall strategy (pricing, channel, segment, etc.), selling story and sell-in deck, sales tool development, pilots/testing, target account identification, training and execution.
• Responsible for managing existing National Account business in the east and identify new prospects & close new accounts.
• Provide sales and customer POV where key trends and market learnings are represented
• Work with Sales, and other cross-functional groups to build the necessary knowledge to inform the commercialization strategy.
• Jointly responsible for the sales performance management of our Food service products (with sales leaders)
• Track innovation and insight selling progress through campaigns and pipeline opportunities.
• Training and capability building for the Food Service selling organization and products.

• BS or MBA required (Business/Marketing preferred), equivalent experience considered.
• Academic and professional background should offer strong preparation for a retail marketing leadership role in a consumer products environment.
• Candidate should have demonstrated ability and proven success in creating retail SALES AND marketing plans that have significantly activated consumer engagement and improved revenue streams.
• 10+ years of strong, national operational retail sales and marketing experience.
• Clear demonstration of sales and marketing leadership, commitment and action orientation.
• Demonstrated experience creating and managing to detailed measured sales and marketing based P&L.
• Adept at resource allocation, navigating complex multi-channel organizations, strengthening customer and broker relationships, and altering plans for best outcomes.
• Understand, adhere to and enforce all policies and procedures pertaining to food safety.

• Strong analytical and conceptual skills.
• Excellent organizational and problem solving skills.
• Excellent verbal and written communication skills.
• Ability to travel, local and overnight.