Performance Marketing Strategist

PERFORMANCE MARKETING STRATEGIST (EXEMPT)

Who we are:

At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all.

Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro’s Nerf brand — all of which bring energy, strength, and joy to our products.

We are family owned and family driven. To join Franklin Sports is to join the #Franklin Fam.

The Performance Marketing Strategist owns paid media strategy and execution across our retail media networks including Amazon (multiple marketplaces), Walmart, and Target as well as emerging retail channels. This individual will manage campaign performance, optimization, and reporting to leadership, coordinating with internal teams and external partners to deliver against growth and efficiency targets.

This role also builds the operating system behind the media: documenting how advertising decisions get made, translating that into clear account-level strategy and standards, and leveraging automation and AI-enabled platforms to execute s position sits at the intersection of hands-on retail media practice and process design and will help define how we run advertising as tooling, channels, and category dynamics evolve.

This role may require travelling to company-sponsored events with overnight stays.

The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Manager, Ecommerce Growth.

• Own campaign execution and expand across retail media channels as the model proves out
• Report on campaign structure, keyword strategy, bid management, pacing, and performance across all active channels
• Build and maintain the skill library inside our agent-based media platform, including LLM-driven automations
• Determine which media workflows belong on our ad platform versus our internal data warehouse and automation stack
• Define our advertising playbook including bidding philosophy, campaign taxonomy, keyword governance, and channel prioritization as living policy, not a static document
• Translate institutional knowledge into structured, reviewable policies that our automations execute
• Stand up our audit layer: naming conventions, negative-keyword discipline, budget guardrails, and a recurring rules check
• Wire audit findings back into policy so the operating rules improve over time
• Establish KPI frameworks across ROAS, TACOS, incrementality, and share of voice by channel
• Define reporting that ties media performance to revenue contribution, new-to-brand growth, and category share
• Monitor share of voice and competitive positioning using analytics tools
• Coordinate with internal teams and external partners to deliver against growth and efficiency targets
• Other duties as assigned.

• Bachelor's degree required, ideally in Marketing, Business, or Analytics
• 5+ years of hands-on paid digital advertising experience managing meaningful budgets across multiple platforms; agency experience preferred
• Deep Amazon Ads expertise across Sponsored Products, Brands, and Display; DSP and AMC desirable
• Experience with Vendor Central 1P advertising strongly preferred, including SQP and Brand Analytics
• Experience with at least one additional retail media platform (Walmart Connect, Target Roundel, Criteo, etc.)
• Proficiency with a third-party bid management or automation platform
• Experience using AI or automation to drive data-driven decisions
• Familiarity with Google Ads, Meta Ads, or Tik Tok Ads preferred

• Systems thinker…