Head of Marketing

An established leader in corporate team building is seeking its next Head of Marketing. For more than three decades, the organization has helped teams build genuine human connections through purposeful play, designing and delivering in-person, virtual, and charitable experiences for organizations across the U.S., from midsize companies to Fortune 500 enterprises. Nearly half of all programs include a charitable or CSR component, such as assembling care kits for individuals in need, building bicycles for community organizations, and creating essential supply packages for local nonprofits, allowing teams to connect while making a meaningful difference in their communities.

Reporting to the CEO, the Head of Marketing is a hands‑on, strategic leader responsible for owning demand generation and brand growth while bringing the fractional CMO function in‑house full time. This role sets marketing strategy, leads and develops a high‑performing team, and ensures strong execution across paid, owned, and earned channels.

This is a true player‑coach role. The Head of Marketing provides direction, prioritization, and accountability, while also rolling up their sleeves to support execution and optimization where needed. Success in this role requires close partnership with Sales, strong cross‑functional collaboration, and a clear ability to translate strategy into consistently executed campaigns across the team.

• Own the marketing strategy and quarterly planning process, aligning priorities to company goals, seasonality, and pipeline needs
• Evaluate annual goals and EOS Rocks to identify growth constraints, define clear marketing priorities, and lead the marketing team with alignment on priorities, timelines, and accountability
• Partner directly with the CEO and executive leadership to align on go‑to‑market strategy and revenue objectives
• Provide creative and strategic direction across campaigns, including trade shows, press initiatives, advertising, video and other visual content, and new marketing programs
• Establish an AI‑enabled marketing approach that improves speed and consistency while protecting brand voice, accuracy, data and intellectual property
• Ensure consistent brand voice, core messaging, and positioning across all channels
• Own and manage the marketing budget, including planning, forecasting, pacing, and ROI evaluation
• Allocate spend across paid media, SEO, web development, software tools, contractors and agencies, trade shows, and creative production, ensuring efficient CAC & ROAS
• Manage external agencies and consultants, including scope, deliverables, timelines, and performance
• Regularly report on marketing performance and return on investment to leadership
• Define and execute a focused marketing strategy that drives qualified leads and supports revenue growth, while developing, implementing, and optimizing programs across paid, owned, and earned channels, including email, web, social, and paid media, to improve engagement and conversion.
• Partner closely with Sales to align lead generation efforts, improve lead quality, and support strong handoffs and conversions
• Build and optimize lead journeys from acquisition through nurture to MQL and SQL stages
• Establish campaign frameworks, messaging strategy, and success metrics, with execution owned by the Digital Marketing Specialist
• Use experimentation to accelerate campaign iteration and optimization across channels
• Guide optimization strategy across channels while empowering the team to execute and iterate

• Collaboratively define and lead the strategy in partnership with the Digital Marketing Specialist for website performance, paid and organic growth, and conversion optimization, ensuring increased visibility and efficiency across traditional paid and organic search, AI-driven discovery, and paid and organic social. (The Digital Marketing Specialist manages day‑to‑day digital channel oversight and external contractors to execute digital campaigns.)
• Set cross‑channel strategies, budget allocation, and performance…