Social Media Influencer and Content Coordinator

SOCIAL MEDIA INFLUENCER/CONTENT COORDINATOR (Non-exempt)

Who we are:

At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all.

Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro’s Nerf brand — all of which bring energy, strength, and joy to our products.

We are family owned and family driven. To join Franklin Sports is to join the #Franklin Fam.

This is a brand new position supporting our exciting growth in our Franklin Pickleball department. We are looking for a passionate and relationship-driven Social Media Influencer & Content Coodinator to expand our presence through strategic partnerships with content creators, athletes, and influencers. This role will identify creators who align with the Franklin brand, coordinate product seeding, manage influencer relationships, and help build an engaged community across social media platforms.

The ideal candidate understands the creator economy, is passionate about social media, and knows how to identify authentic partnerships that drive brand awareness, engagement, and product adoption.

The ideal candidate will have a passion and familiarity with Pickelball and the sports community.

The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Director, International Sales & Partnerships.

• Research and identify influencers, content creators, pickleball players, coaches, and lifestyle personalities who align with the Franklin Pickleball brand.
• Build and maintain a pipeline of micro, mid-tier, and top-tier creators.
• Reach out to potential collaborators through email, direct messages, and other communication channels.
• Manage the pickleball social channels

Evaluate creators based on audience demographics, engagement, content quality, and brand fit.

• Coordinate product gifting and sampling programs for influencers and creators.
• Track shipments, product requests, and creator deliverables.
• Manage influencer agreements, campaign timelines, and communication.
• Ensure creators receive the information and assets needed to successfully promote Franklin products.

• Build long-term relationships with creators, athletes, ambassadors, and brand partners.
• Maintain regular communication and identify opportunities for future collaborations.
• Support creator events, tournaments, and product launches.

• Monitor social media for user-generated content featuring Franklin products.
• Engage with creators by liking, commenting, sharing, and reposting content.
• Identify trending content and opportunities to amplify community voices.
• Encourage authentic customer stories and community participation.

• Track influencer performance, engagement, reach, and conversions.
• Measure the success of gifting campaigns and creator partnerships.
• Maintain influencer databases and campaign reports.
• Recommend strategies to improve creator ROI and overall social media growt
• Other duties as assigned.