Sr. Product Manager

INTRODUCTION And WHAT YOU WILL DO (Job Responsibilities)

Sr. Product Manager position is responsible for the development of new products and existing product improvements including the financial, engineering, purchasing and manufacturing aspects involved in the planning and successful market introduction and subsequent demand generation and maintenance of these products. The position is also responsible for achieving product category revenue, profit margin, and key operational targets.

• Develops and executes a 3-5 year product segment strategy and plan with respect to new product development; price /margin realization; sales, margin, and expense forecast; life cycle management, cost reduction and other “health” (QDCI) issues of assigned
• Develops and executes new product plan in support of target market segment plan. Components to include:
  Product Specifications for the targeted market; inventory requirements; three years unit sales; pricing; required capital expenditures; introduction schedule;
  Return On Investment; competitive comparisons; and the marketing plan and positioning strategy
• Responsible for development and execution of annual marketing plan in cooperation with Marketing Manager and Program Manager
• Maintains current knowledge of market trends, technologies, competitors, customer base, market size, channels of distribution, market share of product lines, industry trade associations and required product certifications for developing business in a targeted market segment.
• In cooperation with Engineering and Operations, manages the product development process for both new and existing products across all market segments for assigned product lines.
• Establishes market price of assigned products. Consults with channel managers, sales, finance and manufacturing for most effective and profitable pricing of products
• Liaise between sales and inventory management for the development of product/promotion forecasts and financial forecasts for assigned lines
• Measure assigned product line performance against market via establishment of proxies, data collection process and analysis of said data
• Serve as a resource to Sales for product training and information and during sales and customer meetings
• Determines criteria used in product development. Incorporates customer voice in determining new product development criteria and product improvements for the product portfolio
• Obtains technical opinions and estimates of time and costs of product development and coordinates all activities relative to the development process
• Recommends criteria for testing newly developed products, reviews test results and recommends necessary alteration of testing or product
• Conducts competitive benchmarking activities and supplies appropriate analysis to the organization
• Responsible to ensure that product training efforts of internal and external customers are consistent with product segment objectives and positioning

• Bachelors Degree, MBA preferred
• 5-7 years of professional marketing / product management. Mobile automotive aftermarket industry experience and sales experience a plus
• History of driving results by managing with vision and purpose using a self-developed strategic product line plan and detailed market segmentation
• Significant contribution to driving above market performance of product lines using commercialization tactics through a complex distribution network and direct sales force
• Experience in the planning, organizing and process management skills required to successfully complete multi-year projects involving engineering & manufacturing (insourced or outsourced),marketing communications and vendors in accordance with the approved product introduction date
• Managed product lines greater than $100M
• Strong financial skills
• Ability to communicate and present critical information to all levels of employees and customers
• The organizational agility, interpersonal and political savvy skills necessary to gain cooperation of several departments that do not report directly to the position

• Details matter
  - Quality first
• Effective Time Management and Personal Organization
• Tenacity/Do…