Leader, Project​/Program Mgmt

Title:
Product Manager - Marketing Technologies
Duration:
Jun 8 Nov 30, 2026

Remote-1823 SE Airport Road, Stuart Florida 34996

TECHNICAL SKILLS
Must Have

• Agile/Scrum methodologies
• Atlassian Confluence
• Atlassian JIRA
• Data & Optimization Support
• Delivery & Developer Support
• Requirements Gathering & Story Writing
• Stakeholder Management & Coordination

• Fullstory
• Google Analytics
• Sales Force
• Salesforce Commerce Cloud
• Salesforce Marketing Cloud

• We are seeking a high-energy, strategic Product Manager (Contractor) to lead the digital commerce strategy and roadmap for the Pure Wick Retail Mar Tech team.
• While our Product Owner focuses on sprint execution and day-to-day delivery, this role will serve as the commercial and strategic anchor working closely with business leadership and marketing stakeholders to maximize ROI, optimize the conversion funnel, and align business vision with technical execution.
• You will own the "why" and the "what," ensuring our Mar Tech ecosystem directly supports critical revenue initiatives, patient experience goals, and long-term platform growth.

• Translate high-level business goals and marketing initiatives into a cohesive, prioritized product roadmap that drives measurable revenue growth.
• Evaluate and scope complex commercial initiatives to define the Minimum Viable Product (MVP).
• Own the macro-prioritization of the product backlog, balancing immediate quick-turn marketing requests with long-term foundational upgrades.

• Serve as the primary strategic partner to Marketing, Finance, and Operations leads, ensuring technical initiatives directly address business pain points and consumer needs.
• Lead strategic alignment sessions, including pre-mortems and problem-solving processes (PSP), to mitigate operational risks before major feature rollouts.
• Communicate the product vision, delivery timelines, and release impacts transparently to both executive leadership and downstream operational teams.

• Oversee the strategic value of our Salesforce multi-cloud ecosystem (Commerce Cloud, Marketing Cloud, Health Cloud) and critical third-party integrations (e.g., payment gateways, fraud prevention, and behavioral analytics).
• Manage relationships and alignment with external strategy consultants, technical partners, and offshore development vendors to ensure execution matches business expectations and established SLAs.
• Collaborate closely with the Product Owner to transfer strategic requirements smoothly into the development pipeline, ensuring technical designs respect business intent.

• Analyze end-to-end user behavior and purchase funnels using tools like Full Story and Google Analytics 4 to identify conversion drop-offs and friction points.
• Define and champion data-driven conversion rate optimization (CRO) strategies, including complex A/B testing for promotional offers, landing page creative, and checkout flow enhancements.
• Establish and monitor product KPIs (Average Order Value, conversion rates, and acquisition efficiency) to justify future platform investments and address immediate revenue gaps.

• Experience:
  
  7+ years of experience in product management, digital commerce, or business strategy, with a proven track record of owning product roadmaps and driving growth in an e-commerce environment.

• Strong proficiency in macro-prioritization frameworks, roadmap development, and balancing commercial business goals with technical constraints.

• Exceptional communication and presentation skills; proven ability to influence executive leadership, align cross-functional business units, and manage external vendor/consultant relationships.

• Highly data-driven with a proactive approach to risk mitigation (e.g., pre-mortems) and utilizing formal problem-solving processes to address complex business hurdles.

• Deep familiarity with the Salesforce ecosystem, specifically Salesforce Commerce Cloud (SFCC), Marketing Cloud, or Health Cloud.
• Strong understanding of conversion rate optimization (CRO), A/B testing methodologies, and web analytics tools like Google Analytics 4 and Full Story.
• Experience navigating technical integrations for payment processing, automated fraud prevention (e.g., Stripe, Signifyd), or compliance-driven digital frameworks.
• Prior experience working within the medical device, healthcare, or highly regulated industry.

Certifications
Certified Product Manager (CPM), Pragmatic Institute certification, or equivalent advanced product management training preferred.