Outside Automation Sales Specialist—Industrial Controls, Sensing & Safety

Outside Automation Sales Specialist — Industrial Controls, Sensing and Safety

Reporting to the Regional Automation Manager, the Outside Automation Sales Specialist — Industrial Controls, Sensing and Safety will be responsible for driving revenue growth for Industrial Controls, Safety and Sensing Products and solutions from Rockwell Automation (Allen‑Bradley). This quota‑bearing role requires a blend of deep technical knowledge, consultative selling skills, territory account knowledge, and proven success converting technical opportunities into closed sales across the assigned region.

• Own sales targets and deliverables for IC, Sensing, Safety and associated services within Northern Ontario Region; develop and execute a territory sales plan to meet or exceed quota.
• Build, qualify, and manage a predictable opportunity pipeline using CRM; forecast sales, report progress, and adjust tactics to achieve revenue and margin goals.
• Actively pursue new business through prospecting, cold outreach, lead follow‑up, channel partner engagement, and relationship development with end users, OEMs, and system integrators.
• Prepare and present commercial proposals, technical quotes, and accurate Bills of Materials (BOMs); negotiate pricing, terms, and scope to close business while protecting margin.
• Coordinate cross‑functional pre‑sales and post‑sales activities with internal sales teams, product specialists, supply chain, and Rockwell Automation to ensure successful project delivery and customer satisfaction.
• Run targeted sales campaigns, customer workshops, and executive briefings to accelerate decision cycles and drive product/software adoption.
• Upsell and cross‑sell complementary products and services (e.g., drives, condition monitoring, system integration, training, maintenance) to increase average deal size and lifetime customer value.
• Implement competitive strategies and win/loss tactics to defend and grow market share in manufacturing, water/wastewater, food & beverage, mining, infrastructure and other verticals.

• Act as the lead technical resource for IC, Sensing and Safety sales: assess customer control‑system requirements, as well reviewing migration opportunities.
• Provide pre‑sales technical consulting and solution demonstrations, including hands‑on examples and labs.
• Lead control‑system migration and retrofit initiatives: assess legacy environments, develop migration strategies, estimate costs and downtime, and recommend phased implementations that align with customers’ operational objectives.
• Maintain current knowledge of Rockwell product roadmaps, firmware updates, licensing models, and partner integrations.

• Responsible for monthly and quarterly sales forecasting accuracy, pipeline velocity, close rate, average deal size, and margin targets.
• Drive measurable growth in installed base conversions, service agreements, and project‑based revenues.
• Track and improve customer retention, net new logos, and territory market share.

• Diploma or degree in Electrical, Electronic, Control Systems, or Automation Technology from a recognized institution.
• Minimum of two years’ experience with technical product sales or sales engineering (Rockwell experience preferred).
• Practical experience with Rockwell Automation Industrial Control products.
• Strong understanding of control panels and control system strategies.
• Experience interpreting and producing single‑line electrical drawings, I/O lists, and control schematics.
• Working knowledge of industrial networking and Ether Net/IP architecture, including network diagnostics and segmentation best practices.
• Proven ability to develop BOMs, technical proposals, commercial quotes, and scope documents.
• Demonstrated consultative selling skills, negotiation experience, and a track record of meeting or exceeding sales targets.
• CRM proficiency and strong commercial acumen, including pricing strategy and margin management.
• Excellent communication, presentation, and stakeholder management skills.
• Valid driver’s license and passport required with the…