Senior Analyst, Digital Optimization

The Role

The Sr. Analyst, Digital Optimization will conduct and support analysis, reporting, A/B testing, and personalization, across Wyndham Hotels and Resorts’ enterprise digital products. Reporting to the Manager, Digital Optimization, they will assist in managing a best-in-class testing program that transforms and improves customer experiences to increase conversion, revenue and brand engagement.

• Work alongside the Manager, Digital Optimization to partner with Digital Product, Brand Marketing, Loyalty, Market Research, Guest Analytics, Creative and UX, and third-party vendors to design A/B and multivariate tests.
• Support the implementation of new optimization tests across all customer-facing channels including desktop, mobile web, app, tablet, email, sms and push.
• Assist in managing testing calendar, weekly test status reports and monthly dashboard, communicating and sharing with key stakeholders across the company.
• Proactively partner with various teams to extract and interpret data from various tools, including Adobe Target, Adobe Analytics, Customer Journey Analytics, Medallia, Quantum Metric, to identify opportunities for optimization.
• Aid in personalization efforts through testing cross‑channel customer journeys with Adobe Target, Adobe Journey Optimize) and our CDP platforms.
• Conduct analysis on our owned channels to identify improvement opportunities, as well as results analysis on tests that are implemented.

• Prior experience working with optimization and analytics platforms, particularly A/B and multivariate testing tools.
• Comfortable working with and interpreting data to develop actionable insights.
• Demonstrated ability working successfully with cross‑functional, highly matrixed teams.
• Proven track record of creative and innovative thinking.
• Ability to manage multiple projects at once.
• Attention to detail, time management and organization.
• Exceptional written and oral communication skills, specifically around communicating results.
• Advanced Excel skills highly preferred (formulas, pivot tables, etc.)
• Familiarity with statistical and data modeling techniques preferred.
• Possesses a thirst for knowledge and natural curiosity that facilitates rapid learning of Wyndham’s business model and our data infrastructure at a scale that supports our network of 9,000+ hotels worldwide.
• Highly accountable, proactive, and results‑ and detail‑oriented.

• 2-3 years of digital analytics or optimization experience.
• Experience designing and managing A/B and multivariate tests.
• Experience with analytics and optimization on eCommerce websites and/or native apps, travel or retail experience a plus.
• Demonstrated success in improving user experiences and KPI’s with testing and personalization.
• Hands‑on experience with digital analytics, testing and data management platforms required – Adobe Analytics, Adobe Target and Adobe Audience Manager preferred.
• Prior experience leveraging qualitative data, including voice of the customer and user replay tools, to further analysis and optimization capabilities.

• Health insurance with HSA and FSA options
• Vision insurance
• Life/AD&D insurance
• Short‑ and Long‑Term Disability coverage
• 401(k) with generous company match
• Vacation time – accrue 1.615 hours of paid vacation per week
• Paid holidays – 11 core scheduled paid holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
• Paid sick leave accrued as state and local laws require
• Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.

For U.S. based positions only, the expected pay range for this position is $75,000 - $90,000 annually.

In addition to the base pay, this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 10% annual target, subject to the terms of the Plan.

Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location, background, experience, and performance. Compensation decisions are dependent on the facts and circumstances of each case.

Job Location: Remote in the United States, Remote, Remote, Remote 00000
Employment Status: Full-time

Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.