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Digital Marketing Specialist
Job Description & How to Apply Below
Job Title: Digital Marketing Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
We’re hiring a performance‑driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO.
This is a hands‑on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data‑driven decisions.
You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels.
What You’ll Own Google Ads & Paid Search (Primary Focus)- Manage and optimize Google Ads campaigns across search, display, and remarketing.
- Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals.
- Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
- Identify optimization opportunities and provide data‑driven recommendations.
- Prepare performance summaries and insights for internal stakeholders.
- Manage day‑to‑day engagement across Instagram, Facebook, and Linked In.
- Respond to comments, messages, and interactions in a timely and professional manner.
- Support content scheduling, caption writing, and post optimization.
- Track engagement metrics and identify opportunities for growth.
- Collaborate with creative and strategy teams to align messaging and campaigns.
- Conduct keyword research and competitive analysis using tools like SEMrush.
- Support on‑page SEO including metadata, content optimization, and internal linking.
- Assist with technical SEO audits and recommendations.
- Monitor rankings, organic traffic, and performance trends.
- Identify content opportunities based on search demand and gaps.
- Track and analyze performance across paid, social, and organic channels.
- Prepare reports with clear insights and actionable recommendations.
- Maintain organized documentation of campaign updates and optimizations.
- 3+ years of hands‑on Google Ads management (execution, not just oversight).
- 3+ years of managing social media platforms and engagement.
- Proven experience in SEO using tools like SEMrush or equivalent.
- Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
- Proficiency with Google Analytics (GA4) for performance analysis.
- Ability to manage multiple campaigns or client accounts simultaneously.
- Strong written communication skills and attention to detail.
- Ability to work independently in a remote environment.
- Paid campaigns consistently improving performance over time.
- Strong engagement growth across social media channels.
- Increased SEO visibility, rankings, and organic traffic.
- Accuracy and quality of reporting and insights.
- Ability to manage and optimize multiple campaigns effectively.
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