Director, CRM

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IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper‑engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample‑size subscription IPSY Original, full‑size subscription IPSY Extra, and quarterly, limited‑edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self‑discovery, self‑expression, and confidence are beautiful.

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We are seeking a Director of CRM Lifecycle Marketing to lead the evolution of IPSY’s CRM function into a strategic growth engine. This leader will own an end‑to‑end lifecycle strategy across the member journey — driving conversion, increasing LTV, improving net retention, and reducing churn across all subscription programs (Original, Extra, Ultimate), IPSY Shop, upgrades (Beauty Boost, Annual), and future offerings.

This is a highly commercial role. You will translate business goals into lifecycle strategy, forecasting and driving measurable performance across email, push, SMS, and emerging direct‑to‑member channels. You will combine deep channel expertise, personalization at scale, and data fluency to unlock step‑change impact. You will partner closely with Product, Engineering, Data/Analytics, Creative, Brand, Operations, and CX to architect scalable programs, influence roadmap decisions, and modernize our CRM stack (Iterable and beyond).

We are looking for a change agent — someone who thrives in transformation, challenges the status quo, and builds systems that move us from campaign‑centric execution to 1:1 personalization  Director, CRM will report to the VP, CRM and can be 100% remote from any of the U.S. states that IPSY has an authorized business presence.

• Drive lifecycle strategy tied directly to revenue, retention, ARPU, upgrades, and resubscriber targets
• Forecast performance, proactively identify risks and opportunities, and implement mitigation plans
• Lead rigorous testing roadmaps and optimization cycles across all channels
• Translate performance into executive‑ready narratives with clear drivers and actions

• Develop holistic lifecycle frameworks spanning acquisition, onboarding, engagement, upgrade, retention, and reactivation
• Advance segmentation and personalization strategy using behavioral, transactional, and predictive data
• Elevate triggered and automated programs to increase relevance and incremental revenue
• Identify and launch new channels and innovations that expand lifecycle impact

• Act as a visible agent of change within the CRM organization
• Shift team mindset from campaign execution to member‑centric growth thinking
• Champion experimentation, accountability, and measurable impact
• Partner with VP CRM to evolve operating models, testing standards, and performance rigor

• Drive architecture decisions within Iterable and the broader Mar Tech ecosystem
• Improve data flows, segmentation logic, automation, and reporting infrastructure
• Build scalable frameworks for personalization at volume
• Prioritize initiatives that unlock long‑term efficiency and automation

• Hire, coach, and elevate a team of lifecycle…