Digital Marketing Analyst

As an entry-level Digital Marketing Analyst
, you will assist in the planning, execution, and optimization of client accounts by working closely with our Customer Success and Client Services Teams.

The ideal candidate will have a passion for all things marketing and technology, be well‑versed in digital marketing concepts, be tech‑savvy and intuitive, offer great ideas to reinforce our marketing campaigns, and understand how a strong digital presence can secure growing revenue.

This is an entry‑level, full‑time, remote, salaried position. Candidates must reside in the Continental U.S., with eastern and central time zones preferred.

• Manage social media Pay‑Per‑Click (PPC) campaigns
• Improve the quality of SEM campaigns and reporting aligned with overall company objectives
• Monitor digital trends, emerging technologies, and risks
• Regularly provide feedback and insights gained in support of business objectives
• Develop web measurement strategies and reporting of key business metrics
• Monitor campaign and website performance via analytic tools and provide actionable insights to stakeholders
• Create and maintain metrics and reports on marketing campaigns
• Analyze key metrics and optimization results of campaign outcomes

• Bachelor's in Marketing, Business, Economics, Finance or related field, required
• Experience in digital marketing or the automotive vertical desired
• 1+ years’ experience with Google AdWords, a plus
• Proficiency in Microsoft Office, required
• Strong quantitative skills required to analyze and optimize campaign performance
• Ability to work cross‑functionally with client services teams to ensure coordinated messaging and maximized performance
• Must be results‑driven, have obsessive attention to detail, and be a team player
• Passion for display and digital marketing
• Ability to think creatively and identify and resolve problems
• Attention to detail and the ability to effectively multi‑task in a deadline‑driven atmosphere
• Ability to clearly and effectively articulate successes and failures of digital campaigns to clients and account executives
• High levels of integrity, autonomy, and self‑motivation
• Excellent analytical and organizational skill sets
• Highly organized and detail‑oriented
• Ability to be flexible in a fast‑paced and ever‑changing environment

This entry‑level position offers competitive compensation starting at $48,000 annually. Participation in company benefit offerings includes medical, dental, vision, 401(k), paid vacation, wellness and more. This is a full‑time, remote, salaried position headquartered in Herndon, VA.