Senior Content & Product Marketing Manager

Location:

Remote, Contract, Full Time. Department:
Sales & Marketing.

At Yogi, we empower some of the world’s most iconic brands with AI-driven insights that turn consumer feedback into a powerful competitive edge. Our platform analyzes millions of data points from hundreds of sources—like product reviews, support tickets, surveys, and social media—transforming raw feedback into real-time, unified intelligence that’s easy to act on. Brands like Nestlé USA, Microsoft, Liquid IV, Chomps, OLLY, MARS, and Kohler rely on us to stay ahead of emerging trends, outsmart competitors, and drive innovation—ensuring their products evolve with ever-changing consumer demands.

We’re growing rapidly and positioned to shape the future of our industry. Join a passionate, hard-working team (including Forbes 30 Under 30 honorees) at the forefront of AI-powered consumer insights. Backed by top investors, we’ve been featured in Tech Crunch, Bloomberg, Forbes, the NY Times, and more. With a bold vision ahead, we need bright minds to help us achieve it.

If you want to shape the future of consumer insights and work alongside leading brands to influence their success, we’d love to meet you.

This is a high-impact, roll-up-your-sleeves role for someone who loves strategy but lives for execution. You will be the engine that turns Yogi’s positioning, content, and GTM motion into tangible output that moves pipeline.

• Actively monitor market shifts, competitive moves, buyer behavior, and customer feedback to identify opportunities to differentiate Yogi.
• Translate insights directly into actionable positioning, content themes, and GTM plays.

• Own and evolve Yogi’s messaging architecture, personas, and buyer journeys.
• Convert insights into crisp, practical messaging frameworks that can be immediately used by Sales, Product, and Marketing.
• Regularly update battle cards, talk tracks, and positioning as the market evolves.

• Personally produce high-quality content—web copy, landing pages, one-pagers, case studies, videos scripts, blogs, Linked In content, and more.
• Maintain and execute the content calendar with consistency and speed.
• Operate as Yogi’s primary storyteller, turning complex concepts into compelling narratives for CPG buyers and beyond.

• Partner closely with Product and Sales to plan and execute GTM motions for new audiences, features, enhancements, and releases.
• Build the launch materials yourself—messaging, collateral, email sequences, sales decks, FAQs, and internal enablement.
• Ensure launches are coordinated, on time, and measured.

• Build and maintain all sales collateral: decks, one-pagers, battle cards, comparison sheets, playbooks, and pitch talk tracks.
• Train the BDR and Sales teams on new messaging and GTM materials.
• Ensure Sales always has the right content at the right time—and that it’s clear, current, and compelling.

• Develop original perspectives that position Yogi as the leader in consumer insights, AI, and the future of CPG decision-making.
• Write thought leadership content herself and support leadership with speeches, posts, and event narratives.
• Pull storylines from Yogi’s data and turn them into webinars, blogs, talks, emails, and reports.

• Track performance across content, campaigns, GTM launches, and enablement initiatives.
• Analyze what’s working, what’s not, and make fast adjustments.
• Build dashboards or reporting cadences to communicate impact internally.

• Operate as the connective tissue across Product, Sales, Marketing, and Leadership.
• Influence and lead strategically—while simultaneously being the one who executes the work.
• Manage freelancers or vendors as needed, ensuring high-quality output without bottlenecks.

• Demand generation mindset with a track record of driving measurable pipeline.
• Creative thinker who brings unconventional, stop-and-think ideas to life.
• Strong…