Regional Sales Executive - Foodservice
Listed on 2026-06-15
-
Sales
Sales Representative, Business Development, Sales Manager, Sales Development Rep/SDR -
Business
Business Development
Location: Orlando, FL
Job : 864
# of Openings: 1
Job Title: Regional Sales Executive
Reports To: Regional Sales Director
Internal Applicants: to apply
Position Summary: The Regional Sales Executive reports to the Regional Sales Director and is a strategic sales position with Royal Cup, Inc. The Regional Sales Executive position requires a dynamic, driven associate to be successful on the team.
Supervisory Responsibilities: None.
Key Responsibilities- New Account Prospecting:
- Create attack plan for business development across managed territory; includes identifying activities, contacts, dates, expected results, requirements
- Drive and manage the entire sales process and regularly update on progress against attack plans
- Leverage current customer base and personal network to identify new sales opportunities
- Collaborate with Key Account Managers at individual units across existing national accounts
- Successfully navigate proposal and the sales process for assigned accounts
- Meet assigned sales goal metrics
- Account Management and Growth:
- Manage the sales funnel; CRM reporting on customer account performance, needs and risks
- Hunt for new cross- and up-sale opportunities among current assigned customers
- Visit current customers to enhance relationships with decision makers and present new products while there
- Maintain an understanding of current customer’s business/industry trends and bring insight to customers while looking at win-win growing opportunity
- Business Improvement:
- Track accounts’ financials (revenue, gross profit, costs, account churn, account activity) on a monthly basis
- Deliver customer feedback and competitive intelligence to the broader Sales organization
- Leverage resources available to help accounts grow
- All other duties as assigned
- Bachelor’s degree in business administration or another related field or combined education & equivalent sales experience
- 2-4 years of experience in sales or another relevant role that demonstrates a strong record of business growth through effective selling and account management.
- Must be proficient in MS Office and have basic IT skills
- Excellent communication skills, both written and verbal
- Ability to think strategically with a focus on the day-to-day execution of business as well as long range future planning
- Ability to travel, as required and regularly requiring overnight stays to travel to customer locations, attend meetings, training and other work-related events as scheduled.
- Prior sales experience in the food & beverage industry.
- Some physical requirements may include:
- Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing.
- The ability to lift up to 15 pounds.
- The ability to successfully complete the pre-employment process.
- Health, Dental and Vision plans are available to help keep you and your family healthy and happy!
- Employee Assistance Program provides help when things aren’t right.
- Disability Coverage for short or long periods.
- Life Insurance - Company-paid life insurance for all employees; optional term life and AD&D.
- Employee 401(k) participation with annual company matching contributions.
- Tuition Reimbursement.
- Paid vacations and holidays.
- Flexible Spending Account Plan covering medical, dental, vision and dependent care expenses.
- Other benefits:
Smoking cessation program (free), Jury duty leave, military service leave, paid funeral leave, uniforms for certain positions, employee purchase discounts.
Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at
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